Nuria Gómez Candás
Communicator
CDMX
Summary
Results-oriented Communicator proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Global Content Analyst
JOKR
04.2022 - 02.2023
- Analyzed data to identify root causes of problems and recommend corrective actions to improve user experience.
- Configured, added and removed items and images to provide most accurate representation of products on company's web portal.
- Compilation of images, short and long descriptions, keywords, categorization and product claims for each Sku.
Content Analyst
Acerwork Trading Company
04.2021 - 04.2022
- .Provided support for special projects such as website redesigns and product launches, ensuring all content met brand, marketplaces guidelines and project objectives.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- .Coordinated with web developers to troubleshoot technical issues related to content display or user experience on company website.
- Supported sales team initiatives by crafting persuasive product descriptions that highlighted key features and benefits.
Community Manager & PR Analyst
Yves Rocher México
02.2020 - 04.2021
- Press Releases and weekly blog articles.
- Generated reports detailing findings and recommendations.
- Evaluated customer needs and feedback to drive product and service improvements.
- Cultivated relationships with industry leaders and within company to share tips and information.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Enhanced online community engagement by creating and implementing tailored content strategies.
- Provided exceptional customer service through prompt responses to inquiries from both existing members and prospective clients via social media platforms.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Established strategic partnerships with relevant organizations, expanding community reach and generating new opportunities for collaboration.
PR & Digital Intern
Estée Lauder Companies
10.2018 - 10.2019
- Monitored relevant news stories daily, keeping team informed about industry developments and competitive landscape insights.
- Edited internal communications materials including newsletters, ensuring consistency in tone, style, and message alignment with company values.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Analyzed social media data to optimize content strategy, driving higher engagement rates across platforms.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Assisted in event planning for product launches.
Education
Bachelor of Arts - Communications
Universidad La Salle
Mexico City 05.2016 - 05.2019
Skills
Cross-Functional Team Collaboration
Creative Thinking
Continuous Improvement
Social Media Engagement
Excellent Communication
Task Prioritization
Adaptability and Flexibility
KPI Monitoring
Interpersonal Skills
Timeline
Global Content Analyst
JOKR
04.2022 - 02.2023
Content Analyst
Acerwork Trading Company
04.2021 - 04.2022
Community Manager & PR Analyst
Yves Rocher México
02.2020 - 04.2021
PR & Digital Intern
Estée Lauder Companies
10.2018 - 10.2019
Bachelor of Arts - Communications
Universidad La Salle
05.2016 - 05.2019