Summary
Overview
Work History
Education
Skills
Timeline
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Nuria Gómez Candás

Nuria Gómez Candás

Communicator
CDMX

Summary

Results-oriented Communicator proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Global Content Analyst

JOKR
04.2022 - 02.2023
  • Analyzed data to identify root causes of problems and recommend corrective actions to improve user experience.
  • Configured, added and removed items and images to provide most accurate representation of products on company's web portal.
  • Compilation of images, short and long descriptions, keywords, categorization and product claims for each Sku.

Content Analyst

Acerwork Trading Company
04.2021 - 04.2022
  • .Provided support for special projects such as website redesigns and product launches, ensuring all content met brand, marketplaces guidelines and project objectives.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Created content strategies for digital media.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • .Coordinated with web developers to troubleshoot technical issues related to content display or user experience on company website.
  • Supported sales team initiatives by crafting persuasive product descriptions that highlighted key features and benefits.

Community Manager & PR Analyst

Yves Rocher México
02.2020 - 04.2021
  • Press Releases and weekly blog articles.
  • Generated reports detailing findings and recommendations.
  • Evaluated customer needs and feedback to drive product and service improvements.
  • Cultivated relationships with industry leaders and within company to share tips and information.
  • Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
  • Enhanced online community engagement by creating and implementing tailored content strategies.
  • Provided exceptional customer service through prompt responses to inquiries from both existing members and prospective clients via social media platforms.
  • Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
  • Managed social media channels effectively for improved brand visibility and increased audience interaction.
  • Established strategic partnerships with relevant organizations, expanding community reach and generating new opportunities for collaboration.

PR & Digital Intern

Estée Lauder Companies
10.2018 - 10.2019
  • Monitored relevant news stories daily, keeping team informed about industry developments and competitive landscape insights.
  • Edited internal communications materials including newsletters, ensuring consistency in tone, style, and message alignment with company values.
  • Managed media lists and relationships to secure valuable coverage opportunities for clients.
  • Analyzed social media data to optimize content strategy, driving higher engagement rates across platforms.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Assisted in event planning for product launches.

Education

Bachelor of Arts - Communications

Universidad La Salle
Mexico City
05.2016 - 05.2019

Skills

Cross-Functional Team Collaboration

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Timeline

Global Content Analyst

JOKR
04.2022 - 02.2023

Content Analyst

Acerwork Trading Company
04.2021 - 04.2022

Community Manager & PR Analyst

Yves Rocher México
02.2020 - 04.2021

PR & Digital Intern

Estée Lauder Companies
10.2018 - 10.2019

Bachelor of Arts - Communications

Universidad La Salle
05.2016 - 05.2019

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Nuria Gómez CandásCommunicator