Obin Mendez Navas
Luxury Goods Director
Mexico City
Summary
Accomplished and passionate luxury watch industry professional with proven background enabling strong sales through well-coordinated and targeted strategies. Delivers results using data-driven approaches and multi-channel marketing expertise. Organizes strategies for maximum impact with optimum timing, collateral and placements whilst establishing a strong organizational culture through a leader with an extraordinary record of exceeding objectives and enthusiastic customer relations.
Overview
28
28
years of professional experience
5
5
Certifications
Work History
Mexico Brand Director
IWC Schaffhausen
Mexico
01.2019 - Current
- Build IWC´s brand equity
- Create, implement and lead brand’s retail and D2C business
- Network rebuild with focus on Boutique development
- Ecommerce business growth development
- Communication strategy and negotiation
- Recruit, build and lead IWC Mexico first platform team
- Lead implementation of Ecommerce, SAP, BI and other data analytic tools
- Responsible for platform, retailer and POS P&L
- Forecasting: Sales budgets, A&P, product, inventory
Regional Sales Director Mexico, LATAM and Caribbean
IWC Schaffhausen
Miami
01.2015 - 01.2018
- Responsible for the business development in LATAM, Mexico and Caribbean
- Evaluation of current retail and wholesale network to maximize turnover
- Analyze market tendencies and develop sales strategies to increase the brand's market share
- Create and implement sales strategies to achieve yearly budgets
- Negotiate and establish brand image at every POS in accordance with corporate guidelines
- Forecast yearly and monthly product sales & inventory
- Recruit, develop and motivate Brand Ambassadors
- Implement model stock according to each market’s tendencies
- P&L and FTE management.
Regional Sales Manager Caribbean
IWC Schaffhausen
Miami
01.2012 - 01.2015
- Increased regional sales from $8M to $14M in 3-year span
- Responsible for the execution of sales strategies and sales budget achievement
- Increase IWC Schaffhausen image at POS by negotiating shop in shops
- Manage sell-in/sell-out of retailers
- Evaluate and implement model stock based on turnover
- Recruit, train and motivate Brand Ambassadors to enhance client experience and increase turnover
- Create and execute retailer incentive programs
- Marketing: evaluate and implement retailer proposals based on target clientele and market
- Recruited, trained and managed over 50 sales consultants at the POS level
- Developed sales strategies to gain market share.
Area Manager Caribbean
Essence Corp
Miami
01.2008 - 01.2012
- In charge of sell-in/sell-out
- Implementation of model stock, SISO and retail inventory levels
- Supervised Beauty Advisers to ensure target achievements
- Created and implemented contests/incentives to double turnover and gain market share
- Allocated marketing and operational budgets per account to maximize ROI
- Negotiated and coordinated product launches, HPP and SPP events with retailers
- Liaised with Marketing Dept
- For strategic utilization of media and events budgets
- Managed travel expenses
- Tripled division revenues for each sales associate.
Account Manager
Essence Corp
Miami
01.2007 - 01.2008
- Responsible for the implementation and execution of travel retail and local market sales strategies
- Developed Excellence in Sales training course.
Account Executive
Essence Corp
Miami
01.2007 - 01.2008
- In charge of coordinating and executing performance training sessions for groups between 30 to 90 sales advisors
- Merchandising and monitoring BA sales.
Operations manager
Bonaire Prestige Dry Cleaners
01.1997 - 01.2007
- Direct management of 12 team members
- Responsible for profitability of 3 locations.
Education
B.A. in Business Administration & Human Resources - Business
University of Puerto Rico
San Juan, Puerto RicoSkills
Pricing structures knowledge
Custom Section
+52 55 6211 5262, obin.mendez@gmail.com, Obin O. Mendez Navas
Certification
UNIVERSIDAD PANAMERICANA: Digital Communications Strategy 2022
Interests
Family
Sports, Fitness & Well-being
Economy & Business
Art & Design
Luxury
Education, Science and Technology
Languages
Languages
English
Native
Spanish
Native
French
Advanced
Timeline
Mexico Brand Director
IWC Schaffhausen
01.2019 - Current
Regional Sales Director Mexico, LATAM and Caribbean
IWC Schaffhausen
01.2015 - 01.2018
Regional Sales Manager Caribbean
IWC Schaffhausen
01.2012 - 01.2015
Area Manager Caribbean
Essence Corp
01.2008 - 01.2012
Account Manager
Essence Corp
01.2007 - 01.2008
Account Executive
Essence Corp
01.2007 - 01.2008
Operations manager
Bonaire Prestige Dry Cleaners
01.1997 - 01.2007
UNIVERSIDAD PANAMERICANA: Digital Communications Strategy 2022
IPADE BUSINESS SCHOOL: Negotiation Art & Science 2021
FHH Tourbillons and Calendars 2016
Prevention of Workplace Harassment 2015
EQ 2015
B.A. in Business Administration & Human Resources - Business
University of Puerto Rico
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