Obin Mendez Navas
Luxury Goods Director
Mexico City
Summary
Accomplished and passionate luxury watch industry professional with proven background enabling strong sales through well-coordinated and targeted strategies. Delivers results using data-driven approaches and multi-channel marketing expertise. Organizes strategies for maximum impact with optimum timing, collateral and placements whilst establishing a strong organizational culture through a leader with an extraordinary record of exceeding objectives and enthusiastic customer relations.
Overview
28
28
years of professional experience
5
5
Certifications
Work History
Mexico Brand Director
IWC Schaffhausen
Mexico
01.2019 - Current
- Build IWC´s brand equity
- Create, implement and lead brand’s retail and D2C business
- Network rebuild with focus on Boutique development
- Ecommerce business growth development
- Communication strategy and negotiation
- Recruit, build and lead IWC Mexico first platform team
- Lead implementation of Ecommerce, SAP, BI and other data analytic tools
- Responsible for platform, retailer and POS P&L
- Forecasting: Sales budgets, A&P, product, inventory
Regional Sales Director Mexico, LATAM and Caribbean
IWC Schaffhausen
Miami
01.2015 - 01.2018
- Responsible for the business development in LATAM, Mexico and Caribbean
- Evaluation of current retail and wholesale network to maximize turnover
- Analyze market tendencies and develop sales strategies to increase the brand's market share
- Create and implement sales strategies to achieve yearly budgets
- Negotiate and establish brand image at every POS in accordance with corporate guidelines
- Forecast yearly and monthly product sales & inventory
- Recruit, develop and motivate Brand Ambassadors
- Implement model stock according to each market’s tendencies
- P&L and FTE management.
Regional Sales Manager Caribbean
IWC Schaffhausen
Miami
01.2012 - 01.2015
- Increased regional sales from $8M to $14M in 3-year span
- Responsible for the execution of sales strategies and sales budget achievement
- Increase IWC Schaffhausen image at POS by negotiating shop in shops
- Manage sell-in/sell-out of retailers
- Evaluate and implement model stock based on turnover
- Recruit, train and motivate Brand Ambassadors to enhance client experience and increase turnover
- Create and execute retailer incentive programs
- Marketing: evaluate and implement retailer proposals based on target clientele and market
- Recruited, trained and managed over 50 sales consultants at the POS level
- Developed sales strategies to gain market share.
Area Manager Caribbean
Essence Corp
Miami
01.2008 - 01.2012
- In charge of sell-in/sell-out
- Implementation of model stock, SISO and retail inventory levels
- Supervised Beauty Advisers to ensure target achievements
- Created and implemented contests/incentives to double turnover and gain market share
- Allocated marketing and operational budgets per account to maximize ROI
- Negotiated and coordinated product launches, HPP and SPP events with retailers
- Liaised with Marketing Dept
- For strategic utilization of media and events budgets
- Managed travel expenses
- Tripled division revenues for each sales associate.
Account Manager
Essence Corp
Miami
01.2007 - 01.2008
- Responsible for the implementation and execution of travel retail and local market sales strategies
- Developed Excellence in Sales training course.
Account Executive
Essence Corp
Miami
01.2007 - 01.2008
- In charge of coordinating and executing performance training sessions for groups between 30 to 90 sales advisors
- Merchandising and monitoring BA sales.
Operations manager
Bonaire Prestige Dry Cleaners
01.1997 - 01.2007
- Direct management of 12 team members
- Responsible for profitability of 3 locations.
Education
B.A. in Business Administration & Human Resources - Business
University of Puerto Rico
San Juan, Puerto RicoSkills
Pricing structures knowledge
Sales strategy familiarity
Customer demographics understanding
Sales and marketing strategy
Brand development
Data analytics
Leadership
Analytical and critical thinking
Team leadership and motivation
Problem-solving
Negotiation techniques
Custom Section
+52 55 6211 5262, obin.mendez@gmail.com, Obin O. Mendez Navas
Certification
UNIVERSIDAD PANAMERICANA: Digital Communications Strategy 2022
Interests
Family
Sports, Fitness & Well-being
Economy & Business
Art & Design
Luxury
Education, Science and Technology
Languages
Languages
English
Native
Spanish
Native
French
Advanced
Timeline
Mexico Brand Director
IWC Schaffhausen
01.2019 - Current
Regional Sales Director Mexico, LATAM and Caribbean
IWC Schaffhausen
01.2015 - 01.2018
Regional Sales Manager Caribbean
IWC Schaffhausen
01.2012 - 01.2015
Area Manager Caribbean
Essence Corp
01.2008 - 01.2012
Account Manager
Essence Corp
01.2007 - 01.2008
Account Executive
Essence Corp
01.2007 - 01.2008
Operations manager
Bonaire Prestige Dry Cleaners
01.1997 - 01.2007
B.A. in Business Administration & Human Resources - Business
University of Puerto Rico