Olivier Villareal

• Define and implement engagement strategies in collaboration with cross-functional teams to achieve the overall goals of the company.
• Lead efforts to enhance user experience and optimize operational processes through data analysis and strategic planning.
• Drive key initiatives that involve city segmentation, value for money perception, and resource efficiency.

Key Projects:

• City Segmentation: Developed and implemented a city segmentation strategy to tailor marketing and operational efforts, resulting in more targeted and effective campaigns.
• Value for Money Perception: Led initiatives to improve users' perception of value for money, enhancing customer satisfaction and loyalty through competitive pricing and promotional strategies.
• Resource Efficiency: Optimized the use of resources by employing advanced data analysis and machine learning techniques, improving overall operational efficiency and reducing costs

• Defined and executed engagement strategies for DiDi Food users across 6 countries and over 60 cities in Latin America.
• Empowered operational teams to make data-driven decisions through in-depth data analysis and extensive experience in the food delivery industry.
• Leveraged machine learning algorithms to enhance user experience and optimize operational processes

Key Projects:

• User Segmentation: Developed and implemented a comprehensive user segmentation framework, enhancing targeted marketing efforts and personalized user experiences.
• Dynamic Delivery Fee Model: Created an elasticity model to determine optimal delivery fees dynamically, resulting in maximized order volumes and improved revenue.
• Churn Model: Designed and deployed a predictive churn model to retain active users and minimize churn rates, leading to increased user retention.
• Strategic Partnerships: Collaborated with key accounts to develop co-invested engagement strategies, boosting mutual growth and customer satisfaction.

• Design and implement user retention and engagement strategies to increase order demand in 50 cities (user segmentation, AB tests, user experience, budget management)
• Generate Dashboards to track metrics for the entire team
• Data analysis to find the optimal use of resources
• Work hand in hand with different teams to create marketing campaigns
• Track and forecast P&L for North South and West regions

• Preparation of analysis and transfer pricing studies, preparation of industry analysis, review and analysis of financial information
• Support the firm's team in planning and coordinating the correct compliance with tax obligations.