Omar Buelna
Summary
Experienced in leveraging data to make strategic decisions that drive brand growth in digital landscapes. Expertise lies in transforming information into actionable insights. Marketing Manager with a goal to spearhead innovative technology-driven solutions that optimize user experiences and amplify brand impact. Focused on cutting-edge and results-oriented campaigns, aiming to lead the way in creating impactful strategies that drive growth and deliver exceptional outcomes.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager
Pluxee
06.2023 - 08.2024
- Developed and executed comprehensive go-to-market strategies for new product launches, resulting in a 20% increase in sales within the first quarter
- Collaborated with cross-functional teams to conduct market research and identify key customer insights, leading to the development of targeted marketing campaigns
- Managed end-to-end product lifecycle, from ideation to launch and post-launch optimization, ensuring alignment with company goals and customer needs
- Analyzed competitor landscape and market trends to identify opportunities for product differentiation and drive competitive positioning in the marketplace
Senior Global Marketing Manager
Kapitalizer
07.2021 - 06.2023
- Spearheaded strategic global marketing campaigns, resulting in a 20% increase in brand awareness and a 15% growth in market penetration
- Led cross-functional teams in the development and execution of integrated marketing plans, driving a 25% increase in lead generation and a 30% boost in sales revenue
- Established and maintained relationships with key stakeholders, including external agencies and internal departments, to ensure alignment and consistency in messaging across all marketing channels
- Analyzed market trends and competitive landscape to identify new opportunities for growth, resulting in the successful launch of innovative product lines and expansion into new international markets
Digital Channel Manager
Scotiabank
08.2019 - 02.2021
- Developed and implemented comprehensive digital marketing strategies to drive online engagement and increase website traffic by 30%
- Managed social media platforms and executed campaigns that led to a 20% increase in follower growth and engagement
- Analyzed customer data and market trends to optimize digital content and messaging, resulting in a 15% increase in conversion rates
- Collaborated with cross-functional teams to launch new product promotions and digital initiatives, resulting in a 25% increase in online sales
Regional Brand Manager
Banco Azteca
09.2016 - 03.2019
- Developed and executed regional marketing strategies to increase brand awareness and drive sales growth by 15% within a 12-month period
- Led cross-functional teams to launch successful product campaigns and promotions, resulting in a 20% increase in market share in key territories
- Conducted market research and analysis to identify consumer trends and competitive landscape, informing product development and pricing strategies
- Cultivated strong relationships with key retail partners and distributors to optimize in-store visibility and promotional opportunities for the brand
Education
Marketing Master Degree -
Universidad de Negocios ISEC
01.2014
Marketing Degree -
Universidad de Negocios ISEC
01.2010
Skills
- Creativity
- Design thinking
- Analysis
- Innovation
- Strategic planning
- Market research
- Team leadership
- Product development lifecycle
- Agile methodology
- Market intelligence
- New product channels
- Research and development
Timeline
Product Marketing Manager
Pluxee
06.2023 - 08.2024
Senior Global Marketing Manager
Kapitalizer
07.2021 - 06.2023
Digital Channel Manager
Scotiabank
08.2019 - 02.2021
Regional Brand Manager
Banco Azteca
09.2016 - 03.2019
Marketing Degree -
Universidad de Negocios ISEC
Marketing Master Degree -
Universidad de Negocios ISEC
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