Summary
Overview
Work History
Education
Skills
Websites
Software
Hobbies
Timeline
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Omar Obeid Peñalosa

Omar Obeid Peñalosa

Commercial Executive
Mexico City

Summary

Dynamic Commercial Executive with a robust background in business development and a proven track record of driving growth and enhancing operational efficiency. Experienced in establishing and nurturing substantial commercial partnerships, leveraging data analytics to inform strategic decisions, and optimizing business processes across various sectors. Quickly adapts to new technologies and environments, demonstrating a keen ability to identify, socialize and capitalize on emerging market opportunities. Passionate about leading and motivating teams to exceed business objectives while maintaining a strong focus on delivering exceptional client experiences and sustainable value. Based in Mexico, but fully prepared to relocate and extensively travel as required, eager to bring a diverse and innovative perspective to Red Bull Racing, contributing to the team’s success through strategic commercial initiatives and data-driven solutions.

Overview

7
7
years of professional experience
5
5
years of post-secondary education
2
2
Languages

Work History

Senior Business Intelligence Developer

Izakaya Sushi
01.2023 - Current
  • Led the development of the Business Intelligence department, quickly adapting to new technologies and software applications to analyze data, generating actionable insights and seizing business opportunities.
  • Identified key issues, analyzed information, and implemented solutions to complex problems across administrative, operational, and commercial areas.
  • Managed commercial relationships with corporate clients and business suppliers, fostering sustained growth and cooperation.
  • Designed, produced, and operated high-impact events and client experiences for store inaugurations, anniversaries, and other significant occasions, enhancing brand engagement and visibility.
  • Generated comprehensive reports with over 300 general indicators and KPIs for stakeholders, including CEOs, General Management, and Store Management, facilitating informed decision-making and strategic planning.

Sales and Public Relations Manager

Matiz Producciones
09.2020 - Current
  • Managed a client portfolio exceeding $1.5 million USD annually. Consistently met or exceeded annual sales targets, achieving over $1.3 million USD in total sales through diligent effort, strong social skills, and persistence in deal closure.
  • Resolved customer issues swiftly, enhancing deal closure rates and boosting client satisfaction.
  • Managed key accounts with strategic planning and relationship building, increasing customer loyalty and securing repeat business.
  • Identified customer needs and expanded client base by offering tailored services.
  • Acted as the primary liaison between company management and external partners in joint ventures or co-promotions.
  • Coordinated and managed sponsorships, including sponsorship activation and engagement programs.

Operations Supervisor

Izakaya Sushi
02.2022 - 01.2023
  • Contributed to the opening and supervision of 12 new stores, managing 18 simultaneously.
  • Identified service flaws to ensure excellent client experience.
  • Structured commercial plans for critical stores to achieve monthly sales objectives.
  • Cultivated a high-performing team environment by fostering open communication and providing constructive feedback.
  • Enhanced customer satisfaction scores through superior conflict resolution and problem-solving skills.
  • Mediated between employees during disputes and diffused tense situations.
  • Developed and implemented operational procedures, contributing to brand standardization."

Comercial Manager

BIF, STU & NITTI (restaurants And Speak Easy)
06.2020 - 01.2022
  • Developed an event branch within consumer centers, which grew to represent 40% of total sales.
  • Organized and operated Stand-Up Comedy Shows, Music Concerts, and Karaoke Nights, increasing sales by 300% on midweek and low-sale days.
  • Designed, organized, and operated client experiences and product presentations for the restaurant group, other brands, and corporate clients.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to enhance awareness and revenues.
  • Built relationships with clients and providers to establish new contracts.

Account Manager

Matiz Producciones
05.2019 - 09.2020
  • Planned and operated over 150 events, including weddings, proms, conventions, BTL, and corporate events.
  • Maintained current knowledge of evolving marketplace changes.
  • Negotiated prices, terms of sales, and service agreements to enhance cross-selling and upselling opportunities.
  • Successfully resolved escalated issues, preventing potential client loss and maintaining positive relationships with all parties involved.
  • Addressed issues in accounting, billing, and service delivery to enhance client satisfaction.
  • Developed status reports for clients on event administration.

Public Relations Coordinator

Bar 27
07.2018 - 07.2019
  • Coordinated PR teams tasked with achieving weekly sales objectives of $35,000 USD.
  • Developed successful client portfolios, significantly increasing recurring clientele.
  • Participated in organizing and executing media coverage events such as the 'Elliot Awards' and 'BANDAMAX Awards', spearheading strategic PR campaigns that enhanced brand visibility and engagement.
  • Collaborated with media and influencers to enhance company coverage and promote brand consumption centers.

Legal Intern

Notary Public 201 & 26 Mexico City
07.2017 - 06.2019
  • Actively participated in over 100 client consultations annually, addressing concerns and providing detailed information about their cases, thereby enhancing client understanding and satisfaction.
  • Interpreted and relayed complex legal information in clear and accessible formats for clients, ensuring they received comprehensive and understandable advice.
  • Proactively contacted clients to schedule appointments and discuss case progress, maintaining effective communication and client engagement throughout legal processes.
  • Supported legal teams by reviewing documents, identifying and extracting critical information pertinent to ongoing cases, thereby facilitating more efficient case management.

Education

M.D. - Law

ÍTACA Escuela Superior De Negocios
Mexico City, Mexico
08.2020 - 12.2024

IDE - Business Case Studies Diploma - Business Administration And Management

IPADE Business School
Mexico City, Mexico
07.2021 - 12.2021

Skills

Problem-solving abilities

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Software

Microsoft and Google Suite

Hobbies

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Timeline

Senior Business Intelligence Developer

Izakaya Sushi
01.2023 - Current

Operations Supervisor

Izakaya Sushi
02.2022 - 01.2023

IDE - Business Case Studies Diploma - Business Administration And Management

IPADE Business School
07.2021 - 12.2021

Sales and Public Relations Manager

Matiz Producciones
09.2020 - Current

M.D. - Law

ÍTACA Escuela Superior De Negocios
08.2020 - 12.2024

Comercial Manager

BIF, STU & NITTI (restaurants And Speak Easy)
06.2020 - 01.2022

Account Manager

Matiz Producciones
05.2019 - 09.2020

Public Relations Coordinator

Bar 27
07.2018 - 07.2019

Legal Intern

Notary Public 201 & 26 Mexico City
07.2017 - 06.2019
Omar Obeid PeñalosaCommercial Executive