Founder & CEO
Terravía
09.2025 - Current
- Entrepreneur in Residence / Venture Builder
- Opportunity Discovery & Validation: Identified critical compliance conflicts with Mexican Standards (NOMs) in the asphalt industry, leading to a strategic pivot toward "Ecological Rigid Pavement" within a 6-month timeframe to ensure market viability.
- MVP & Product Development: Designed and validated a disruptive product using bio-nanotechnology, reducing cement consumption by 70% (from 7 to 2 bags per unit) while meeting all high-durability technical indicators.
- Business Case & Strategy: Engineered a pricing strategy to offer high-quality rigid pavement at flexible pavement prices, creating a major competitive advantage in a traditional market.
- Market Sizing & Pipeline: Built a pipeline of high-profile prospects including "Pueblos Mágicos" and major construction firms, managing a target project scope of 100km of road construction.
- Data-Driven Execution: Utilized AI-driven statistical inference and Ministry of Infrastructure (SICT) databases to model Life Cycle Analysis (LCA) and ensure cost competitiveness.
- Stakeholder & Logistics Management: Orchestrated technical alignment and logistics for raw material procurement, analyzing cost volatility and supply chain feasibility for local production.
- Established operational processes to enhance efficiency and productivity across all departments.
- Developed strategic partnerships to drive business growth and market presence.