Fiction
Hi, I’m
Oscar Raúl Rojas Molina
Creative Copywriter
Hermosillo
Summary
Dynamic copywriter with expertise in creative storytelling and persuasive writing at Colmena Interactive. Enhanced brand visibility and engagement through compelling ad copy and strategic social media content, always driven by a strong concept backed by research, and created from scratch. Proven ability to collaborate effectively, meeting tight deadlines while maintaining high-quality output.
Overview
8
years of professional experience
2
Languages
Work History
Colmena Interactive
Copywriter Creativo
11.2020 - Current
Job overview
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions.
- Contributed to a positive brand image by developing compelling storytelling elements for promotional videos and commercials.
- Selected high-quality photos and videos to complement written copy.
- Supported client projects from planning to on-time completion of quality deliverables.
- Collaborated with designers to produce visually appealing and informative infographics that simplified complex data.
- Tailored messaging for diverse audiences, ensuring content relevance and accessibility across multiple platforms.
- Fostered strong brand identity, developing consistent voice and style guide used across all company communications.
- Enhanced brand visibility by crafting compelling ad copy for major product launches.
- Contributed to team brainstorming sessions to generate innovative ideas for campaign themes and strategies.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Collaborated with illustrators and photographers to enhance content.
- Edited and proofread drafts of articles and other documents.
- Produced original, creative content for promotional advertisements and marketing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Vértice Comunicación
Video Editor
09.2018 - 12.2019
Job overview
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
- Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences.
- Designed custom graphics and animations to enhance visual storytelling in video productions.
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Created titles, captions, graphics and templates in After Effects to give edits additional visual flare.
- Delivered polished presentations of completed work during client reviews, explaining editorial choices and addressing any concerns or suggestions.
- Understood director's artistic vision and maintained alignment with vision throughout editing process.
- Evaluated and selected scenes for pacing, entertainment value, and continuity, trim shots and edit content.
- Saw concepts through to completion by working to develop final edits, color and other elements in post-production process.
- Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.
- Refined final products with constructive feedback on rough cuts.
- Boosted video quality with advanced color grading and sound editing, setting new standards for production excellence.
Education
Tecnológico De MonterreyCampus Guadalajara
Bachelor of Communications And Digital Media from Digital Communications And Multimedia
12-2017
Skills
Copywriting
Editing and review
Content writing
Deadline adherence
Social media copywriting
Team collaboration
Persuasive writing
Team contribution
Ad copywriting
Creative storytelling
Storytelling
Interests
Poetry
Film
Photography
Coffee
Sports
Journaling
Running
Fiction writing (prose)
Timeline
Copywriter Creativo
Colmena Interactive
11.2020 - Current
Video Editor
Vértice Comunicación
09.2018 - 12.2019
Tecnológico De Monterrey
Bachelor of Communications And Digital Media from Digital Communications And Multimedia