Pablo Madrid Pesqueira

• Company Overview: Materia is my second venture in the real estate sector. It is a development company, specialized in creating small to medium residential projects in some of Mexico City's most dynamic and sought-after neighborhoods
• The company's primary goal is to cater to the end-user market by delivering products distinguished by exceptional design, superior construction quality, innovative concepts, and an outstanding customer experience
• With three projects currently in development and two completed and delivered totaling of 115 units and Mx$1,030 mm in sales, Materia has established itself as a trusted brand synonymous with quality and reliability. This reputation has allowed Materia to capture market share and sell consistently at a significant premium over the average.

As CEO I have been responsible for:

i) sourcing, negotiating and legal structuring of acquisition deals

ii) underwriting deals and defining the product strategy based on market analysis

iii) leading the design process as well as the permits and licenses process

iv) overseeing the execution of marketing and sales strategies

v) building a high performance team comprised of employees and external providers with a culture based on quality and customer satisfaction

• Responsible for defining the legal and financial structure of the fund
• Developed the road-show material and coordinated the fund rising process, successfully raising from private investors Mx$100 mm
• Responsible for the trust administration, investment approvals by the committee, and reporting to investors
• Responsible for financial evaluation of investment opportunities
• Key role in sourcing and structuring deals and executing investment and divestment transactions
• Strongly involved in the project's development process, from market analysis and product definition, to the commercial strategies, financial control and financing strategy
• The fund allocated capital in three JV projects entailing co-investment and co-development
• Sales value of all three projects exceeded $Mx1,500 mm

• Responsible for project reporting (monthly and weekly performance reports), and ad hoc information inquiries from investors, banks and upper management
• Participated in the process to obtain a Mx$790 mm loan for the development of a condominium project and was responsible for the ongoing administration of the loan
• Developed business plans for 3 residential projects representing Mx$1,200 mm in revenue
• Presented divestment memorandums for assets valued at Mx$580 mm
• Responsible to constantly track Development Budgets for the different business units going throughout the full development cycle
• Owned project financial models and responsible to report project's financial returns on a monthly basis

• Company Overview: bulk liquids storage terminals
• Coordinated a global team of senior managers on a market study that was instrumental in validating the commercial feasibility of a strategic project in Panama, a 300+ MMUSD marine fuels storage terminal
• Contributed in a global mapping of product flows, evaluated the impact of the Panama Canal expansion and the 'boom' in the US Oil & Gas industry on the project's strategy, and made recommendations accordingly
• Contributed to the development of the marketing strategy of the facility, defining the customer value proposition based on benchmarking of local market requirements
• Coordinated and consolidated progress reports and key approval documents
• Led a Vopak-Chevron joint team responsible for the commercial transition upon Vopak's operations takeover
• Bulk liquids storage terminals

• Led an integral market study of the chemical and vegetable oils industries in Mexico that sized the mid-term growth potential for Vopak
• This document helped identify the project for chemical products mentioned above
• Sourced market statistics and developed a system that enabled demand forecast and market analysis
• Co-founded the first Regional Trainee Network within Vopak called VOLAndo Alto and co-led the initiative to take the Trainee Network to a global level using a social network tool

• Company Overview: real estate development
• Built financial models used for the evaluation of several shopping mall developments
• Participated in the evaluation process of assets securitization to finance a project pipeline of ≈100 MMUSD
• Real estate development