Paola Arano
Mexico City
Summary
Dynamic PR and digital marketing professional with proven success in luxury brands and public relations agencies. Expert in managing and optimizing digital campaigns, leveraging data analysis, and crafting compelling communication strategies. Adept at driving brand growth and enhancing user experiences through innovative solutions. Demonstrated ability to build strong relationships with clients, media, and influencers to amplify brand visibility. Skilled in project management and fluent in English, ready to contribute to high-impact marketing initiatives.
Overview
2
2
years of professional experience
1
1
Certification
Work History
PR and Communication Junior
LLYC
04.2023 - Current
- Assisted in managing PR events and product launches.
- Implemented a digital media plan that increased vivo smartphones visibility by 30%, PromPerú by 20%, and Airbnb by 15%.
- Monitored traditional and digital PR campaigns for effectiveness and reach.
- Defined and coordinated digital media plans across multiple channels.
- Cultivated relationships with media and influencers, strengthening brand connections with key opinion leaders (KOL).
- Supported the execution of both online and offline communication and marketing strategies.
Digital Intern
DIOR
06.2022 - 04.2023
- Managed Dior's product e-retail portfolio, achieving a 10% sales growth.
- Created detailed monthly performance reports leading to strategic improvements, resulting in a 10% increase in conversion rate.
- Developed strategies with influencers and retailers that increased online purchase flow by 25%.
- Enhanced product page data and developed comprehensive marketing and merchandising plans, including designing banners and assets for e-retail, e-commerce, and social media.
- Tracked and analyzed marketing campaign metrics, providing actionable insights.
- Supported the creation of communication content for retailers on their social media platforms.
- Crafted social media strategies, performed copywriting, and conducted digital brand monitoring.
Education
BBA - Communications
Tec De Monterrey
Mexico City06.2023
Skills
- Data Analysis: Google Analytics, Advanced Excel, Facebook Ads
- Software: Microsoft Office, Adobe Suite
- Creativity and Innovation
- PR Strategy (Consumer, Fashion & Beauty)
- Influencer Marketing
- Digital Communication Strategies
- Content Creation
- Conversational English
Certification
Advanced English Pearson Level I Certificate In Edil Internacional
B2 level. Advanced level in English
Languages
English
Advanced (C1)
Timeline
PR and Communication Junior
LLYC
04.2023 - Current
Digital Intern
DIOR
06.2022 - 04.2023
BBA - Communications
Tec De Monterrey