Paola Benítez
Communications Student
Summary
Talented Social Media Marketing Manager successful at leading creative teams to develop effective advertising campaigns. Forward-thinking, driven and skilled director with excellent market sense. Proactive and achievement-oriented audiovisual producer, effective at increasing social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Social Media Marketing Manager
Panamerican University, Social Commitment
Ciudad de México
02.2022 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing studentss, offering mentoring and coaching to build knowledge and skills.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Advertising Production Manager
El Paseo
Ciudad de México
11.2022 - Current
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Led audiovisual production team during shooting days and postproduction
- Developed creative audiovisual videos and directed their filming and editing process
- Directed creative process for traditional and online ads.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Podcast Host and Producer
MediaLab UP, Herlado Podcast
Ciudad de México
05.2022 - 08.2022
- Co-hosted an informative news podcast for well-rounded radio brand
- Developed engaging content for listeners and guests, including interviews and phone-ins.
- Engaged listeners through social media platforms to increase podcast visibility.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Recorded and edited high-quality interviews and selected audio clips for broadcast.
- Fact-checked breaking news headlines by performing background research and pitched short-form stories to promote investigative news topics.
- Collaborated with editors and other staff members to refine story angles and content.
- Developed relationships with sources and contacts to gain additional insight.
Digital Media Intern
MediaLab UP
Ciudad de México
08.2020 - Current
- Analyzed media engagement and produced tracking reports.
- Managed and created content for company social media outlets.
- Stayed on top of current lifestyle and entertainment trends.
- Led social media team to create all-round creative content
- Completed in-depth research into topics such as travel, social causes, lifestyle, entertainment and the environment in order to write news articles for the company website.
- Engaged in photography, graphic design and video content creation.
- Researched and analyzed industry trends to inform search marketing strategies.
- Edited audio interviews and designed podcasts' immersive sound experience
Education
Bachelor of Science - Communications
Panamerican University
Ciudad De México 07.2020 - Current
Diploma - Psychomarketing And Digital Marketing
Panamerican University
Ciudad De México 02.2021 - 06.2021
Certificate Program - Narrative Journalism in Podcasts
Iberoamerican University
Ciudad De México 11.2021 - 12.2021
Seminar - Leadership And Social Responsibility
Panamerican University, AIESEC
Ciudad De México 10.2021 - 12.2023
Skills
Adobe software suite
Integrity
Open-mindedness
Teamwork
Creativity
Work under-pressure
Crisis management
Willingness to learn
Empathy
Problem-solving
Campaign development
Booking special guests
Accomplishments
- Supervised team of 25 staff members.
- Achieved a 400% engagement increase in TikTok interactions during a content creation campaign by orienting content creators with accuracy and efficiency.
- Collaborated with team of 10 community managers in the development of branding and content creation campaigns.
Timeline
Advertising Production Manager
El Paseo
11.2022 - Current
Podcast Host and Producer
MediaLab UP, Herlado Podcast
05.2022 - 08.2022
Social Media Marketing Manager
Panamerican University, Social Commitment
02.2022 - Current
Certificate Program - Narrative Journalism in Podcasts
Iberoamerican University
11.2021 - 12.2021
Seminar - Leadership And Social Responsibility
Panamerican University, AIESEC
10.2021 - 12.2023
Diploma - Psychomarketing And Digital Marketing
Panamerican University
02.2021 - 06.2021
Digital Media Intern
MediaLab UP
08.2020 - Current
Bachelor of Science - Communications
Panamerican University
07.2020 - Current