Summary
Overview
Work History
Education
Skills
Certification
Languages
Volunteer Experience
Timeline
Generic
Paola García González

Paola García González

Summary

A proficient and versatile professional, skilled in media relations, marketing strategy, and event planning, consistently demonstrating excellence and driving impactful outcomes across a wide array of disciplines and projects.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Brand Strategist and Business Analyst Extern

Beats By Dr.Dre
01.2024 - 03.2024
  • Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
  • Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
  • Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
  • Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.

Brand Strategist

SAMY ALLIANCE
01.2023 - 01.2024
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Developed and executed successful product launches, resulting in increased sales and market share growth.
  • Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
  • Enhanced customer loyalty through targeted communication campaigns and personalized content creation.

Paragon One Remote Externship

THEMATIC CULVER CITY
10.2023 - 12.2023
  • Investigation of emerging creative communities, providing valuable information to develop targeted and effective communication strategies
  • Developed and presented strategic proposals to improve brand perception and increase customer engagement in digital environments.

E-Commerce Coordinator

GLOBAL E-BRANDING
08.2021 - 01.2023
  • Managed inventory levels, ensuring optimal stock availability for high demand items.
  • Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.
  • Collaborated with marketing team to create targeted email campaigns, boosting sales and customer engagement.
  • Implemented search engine optimization techniques to increase website visibility and drive organic traffic.
  • Enhanced customer experience by optimizing product listings and regularly updating content.

Marketing and Public Relations

ELLIOT MEDIA
03.2019 - 04.2021
  • Amplified campaign visibility by 50% through strategic media and influencer negotiations.
  • Collaborated with creative, marketing and public relations teams to identify appropriate visual, textual and animated elements of projects.
  • Enhanced overall communication by implementing effective marketing and public relations strategies.
  • Wrote and edited content for operations, marketing and public relations needs.

Education

Diploma in Experience Marketing -

Anáhuac University
05.2024

Bachelor of Business Administration -

Anáhuac University
12.2023

Skills

  • Analytics and Reporting
  • Customer Segmentation
  • Public and Media Relations
  • Campaign Management
  • Event Logistics
  • E-commerce strategy
  • Microsoft Office
  • Digital Marketing
  • Branding
  • Marketing Strategies
  • Content Strategy

Certification

  • Storytelling in digital marketing- University of Chicago 2024
  • Design of experiences in services-Universidad Austral Argentina 2023
  • Social Media Certified Hubspot - 2022
  • Excel: Pivot Tables and Decision Making-Anáhuac University 2022
  • Google Certifications - 2022


Languages

Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Elementary (A2)

Volunteer Experience

  • Corona capital -2017
  • EDC- 2017
  • Día del Juego Nickelodeon -2017
  • Fórmula 1 -2016
  • Paragon One Remote Extern

Timeline

Brand Strategist and Business Analyst Extern

Beats By Dr.Dre
01.2024 - 03.2024

Paragon One Remote Externship

THEMATIC CULVER CITY
10.2023 - 12.2023

Brand Strategist

SAMY ALLIANCE
01.2023 - 01.2024

E-Commerce Coordinator

GLOBAL E-BRANDING
08.2021 - 01.2023

Marketing and Public Relations

ELLIOT MEDIA
03.2019 - 04.2021

Diploma in Experience Marketing -

Anáhuac University

Bachelor of Business Administration -

Anáhuac University

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Paola García González