R
Patricia Leon Tapia
Advanced Analytics Sr. Manager
CDMX
Summary
Experienced Data Science Lead with a proven track record in applying advanced analytics and machine learning to drive business insights and decisions. Skilled in statistical modeling, data visualization, and leading cross-functional teams to deliver impactful data-driven strategies. Committed to fostering collaboration and innovation to enhance business efficiency and growth.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Advanced Analytics Sr. Manager
The Coca-Cola Company
03.2023 - Current
- Lead Advanced Analytics path for LatAm
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Mentored junior staff members for skill development and career progression within the organization.
Analytics Insights Associate Manager
PepsiCo
11.2021 - 03.2023
- Developed and optimized statistical Marketing Mix Modeling (MMM) to measure and forecast media ROI in LatAm, enhancing marketing investment effectiveness.
- Conducted business/key driver analysis across different business units, categories, channels, brands, and markets in LatAm, identifying growth opportunities and efficiency improvements.
- Facilitated knowledge transfer sessions between LatAm and global teams, fostering synergies and sharing best practices.
- Assessed the feasibility of implementing global solutions in LatAm, developing analytical methodologies that standardize data analysis across global markets for comparability.
Business Science Sr. Coordinator
PepsiCo
02.2020 - 11.2021
- Led in-house execution of Media Mix Modeling (MMM) to enhance media efficiencies and ROI, issuing best practice recommendations for media decision-making.
- Collaborated closely with Insights, Media, and Transformation teams across LatAm to align strategies and insights.
- Developed statistical models focused on identifying growth sources for brands and simulating scenarios for strategic planning.
- Worked jointly with agencies to integrate external expertise and insights into media strategies.
Pricing Coordinator
HDI Seguros
05.2019 - 02.2020
- Led statistical analysis for an Insurance Chatbot project, ensuring its effectiveness in collaboration with Underwriting and Digital Transformation teams. Utilized advanced analytics tools including PCA and Non-linear models.
- Created a Renewal Probability Model to predict policyholder renewals, influencing underwriting decisions and renewal conditions through a penalized modeling approach.
- Performed market analysis and strategy optimization for competitive pricing, leveraging R Shiny and Markdown for data visualization, and led a data mining project with a three-member team.
- Reviewed and strategized actuarial assumptions for auto-insurance, enhancing pricing strategies for coverage and fees.
Data Analyst
HDI Seguros
04.2018 - 05.2019
- Conducted Tariff Analysis for Auto-Insurance using a Generalized Linear Model approach, utilizing Emblem, R, and SQL.
- Developed Customer and Insurance Agent/Broker Segmentation to assess benefits and profitability, employing Unsupervised Machine Learning Algorithms.
- Implemented a Renewal Propensity Model for auto-insurance using Supervised Machine Learning Algorithms to predict renewal probabilities.
- Managed the complete data science workflow from database exploration, data wrangling, to exploratory data analysis for BAU processes with Multivariate Analysis.
- Delivered technical presentations with dynamic data visualizations using R Markdown and advanced libraries.
Business Intelligence Analyst
Royal Holiday
12.2017 - 04.2018
- Implemented Customer Portfolio Segmentation using Unsupervised Machine Learning Algorithms.
- Applied Data Mining techniques to predict customer booking propensities for hotel resorts.
- Developed interactive dashboards using Qlik Sense for real-time data visualization.
- Conducted Data Mining on BAU processes for actionable insights.
Assistant Professor of Statistics
Universidad Nacional Autonoma De Mexico
08.2015 - 05.2017
- Taught courses in Statistical Inference, Nonparametric Statistics, and Linear Regression Analysis.
Education
Master of Science - Data Science
Universidad Panamericana
CDMX, Mexico06.2025
Bachelor of Science - Actuarial Science
Universidad Nacional Autonoma De Mexico
CDMX, Mexico06.2017
Skills
Talent Development
undefinedSoftware
Python
Azure Synapse
Data Science
SQL
Insurance (Motor)
Power BI
Timeline
Advanced Analytics Sr. Manager
The Coca-Cola Company
03.2023 - Current
Analytics Insights Associate Manager
PepsiCo
11.2021 - 03.2023
Business Science Sr. Coordinator
PepsiCo
02.2020 - 11.2021
Pricing Coordinator
HDI Seguros
05.2019 - 02.2020
Data Analyst
HDI Seguros
04.2018 - 05.2019
Business Intelligence Analyst
Royal Holiday
12.2017 - 04.2018
Assistant Professor of Statistics
Universidad Nacional Autonoma De Mexico
08.2015 - 05.2017
Master of Science - Data Science
Universidad Panamericana
Bachelor of Science - Actuarial Science
Universidad Nacional Autonoma De Mexico
Similar Profiles
Larry EasonLarry Eason
Vending Technician at The Coca-Cola Company; World of Coca-ColaVending Technician at The Coca-Cola Company; World of Coca-Cola
Criselda BlancoCriselda Blanco
Customer Service Representative at The Coca-Cola CompanyCustomer Service Representative at The Coca-Cola Company
Armando RoblesArmando Robles
Maintenance Technician at THE COCA-COLA COMPANYMaintenance Technician at THE COCA-COLA COMPANY
Nilesh B. KaravaNilesh B. Karava
Vice-President, fairlife Technical, Innovation & Stewardship at The Coca-Cola CompanyVice-President, fairlife Technical, Innovation & Stewardship at The Coca-Cola Company
Angel GasparAngel Gaspar
Senior Citrix Systems Engineer at PuresoftwareSenior Citrix Systems Engineer at Puresoftware