Summary
Overview
Work History
Education
Skills
Software
Languages
Certification
Timeline
Generic

Patricio Maldonado

Brand Management & Strategy

Summary

Results-oriented Brand Manager and Strategist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Metakril
08.2023 - Current
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Delivered comprehensive market research reports that guided executive decision-making processes.
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
  • Increased lead generation with creation and implementation of innovative email marketing campaigns.
  • Conducted market research to identify emerging trends, informing future marketing strategies.
  • Enhanced brand visibility through execution of targeted social media campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created customized marketing materials to increase product awareness.

Brand Strategy Manager

Odigos&Co.
08.2023 - 08.2024
  • Optimized brand performance by conducting regular audits, identifying areas for improvement, and implementing necessary adjustments.
  • Streamlined internal processes related to content creation approval workflows which reduced project turnaround times dramatically increasing productivity levels across departments involved.
  • Successfully managed high-value partnerships with key industry influencers thereby further expanding brand reach within niche markets.
  • Regularly presented clear and concise performance reports to executive leadership, highlighting key metrics, achievements, and areas of opportunity for improvement in future projects.
  • Enhanced brand awareness by developing and implementing strategic marketing plans and campaigns.
  • Actively participated in new business proposals by providing insightful feedback on how best to position our services against competitors.
  • Coordinated promotional activities such as trade shows, events, sponsorships to increase visibility of the brand within target markets.
  • Developed data-driven insights to inform strategic decision-making and drive continuous improvement of the brand''s positioning in the marketplace.
  • Collaborated with cross-functional teams to develop integrated marketing initiatives, driving consistent brand messaging across all platforms.
  • Guided creative direction for advertising campaigns that resonated with consumers, leading to an uptick in sales figures over time.
  • Boosted customer engagement with innovative social media strategies and content creation.
  • Established strong brand identity by creating compelling visual and verbal messaging for multiple channels.
  • Led successful rebranding efforts that improved overall perception of the company among target audiences, resulting in stronger consumer loyalty.
  • Managed agency relationships, ensuring high-quality deliverables in line with the overall brand strategy.
  • Conducted market research to identify new opportunities and target markets.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Devised content strategy to effectively engage target audiences.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Senior Digital Content Producer

Blu Creative Agency
01.2019 - 07.2023
  • Conducted thorough research on industry trends and competitor activities to maintain a competitive edge in the market.
  • Developed a successful social media strategy that drove increased engagement across various channels.
  • Utilized strong storytelling skills in crafting compelling narratives that resonated with target audiences across multiple platforms.
  • Collaborated with cross-functional teams to produce innovative digital campaigns, resulting in improved brand awareness.
  • Created visually appealing graphics and videos that effectively communicated complex ideas to diverse audiences.
  • Analyzed user behavior data to inform content strategies, improving overall engagement and conversion rates.
  • Managed multiple projects simultaneously, ensuring timely delivery and maintaining strict adherence to guidelines and specifications.
  • Created engaging, compelling and on-brand audio and video content for digital channels.
  • Edited video, audio and photos to enhance and complete post-production work for polished appearance.
  • Set up equipment and operated cameras to capture footage.
  • Organized and managed digital assets through regular maintenance and content archiving.
  • Collaborated with team to develop audio and visual material meeting user needs and production goals.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed project budgets and managed production costs.
  • Developed schedules for production, editing, and duplication for timely delivery.

Education

Associate of Science - Psychology

IEU
Puebla
05.2001 -

Skills

Digital Marketing

Content Marketing

Team building

Social Media Management

Branding

Customer research

Customer Demographics

CRM Management

Analytics and SEO

Copywriting

Multimedia Editing

Copywriting expertise

Software

Photoshop

Lightroom

Premiere Pro

After Effects

InDesign

Illustrator

Figma

Monday

Notion

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)

Certification

Professional Diploma in Digital Marketing

Timeline

Professional Diploma in Digital Marketing

11-2023

Marketing Specialist

Metakril
08.2023 - Current

Brand Strategy Manager

Odigos&Co.
08.2023 - 08.2024

Senior Digital Content Producer

Blu Creative Agency
01.2019 - 07.2023

Associate of Science - Psychology

IEU
05.2001 -

Similar Profiles

CREATE PROFILE
Patricio MaldonadoBrand Management & Strategy