Paula Guerra

YOU'th is a clothing brand that I developed from scratch where I customize garments and sell exclusive clothing limited to 5 pieces per design.

• Activities I developed: Full brand development. Coordination of e-commerce. Clothing designer for the brand. Development of physical and digital sketches, handwork, t-shirt customization, creative ideas, color proposals, illustrator management, canva, corel draw, color separation, Pantone management, development of the corporate identity manual and brand style, plot management for t-shirt printing, vinyl application textile and tennis customization by hand. In addition to the design of packaging and labels for the same.
• Used critical thinking to break down problems, evaluate solutions and make decisions. Handled challenging situations with ease.
• Actively listened to customers, handled concerns quickly, and escalated major issues to the supervisor.

• Co-creator of the brand and its concept, development of the identity manual, contribution to the creative area, and development of digital tools for image and fashion design.
• Improved operations through consistent hard work and dedication.
• Demonstrated respect, friendliness, and willingness to help wherever needed.
• Identified issues, analyzed information, and provided solutions to problems. Co-creator of the brand and its concept, development of the identity manual, contribution in the creative area and development of digital tools for image and fashion design.

"Dpimagen" Brand dedicated to image development.

• Activities I developed: Collaborator in the area of design, image, creator of concept and style, in the area of production of uniforms and sportswear. Intern as a freehand designer and vector tracer. Collaborator and apprentice in the area of graphic design of the brand for its development.
• Collaborated with team members to achieve target results.
• Handled concerns quickly, and escalated major issues to supervisor. Handled challenging situations with ease. Proved successful working within tight deadlines and fast-paced atmosphere.

EAXLE is a social, humanitarian aid, a non-profit project where I developed as a volunteer teacher, promoter of the project, and coordinator of the sponsorships area of "En Acción por la Educación"
EAXLE was dedicated to teaching underprivileged children in the city of Morelia, Michoacán, to help them get better opportunities for both study and work and give them a better preparation.