Paula Martinez
Retail And Merchandise Manager
Guadalajara
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Work History
Regional Sales Optimazer
Charros de Jalisco
12.2020 - Current
- Serviced accounts using prospecting, product marketing and merchandising techniques to enhance product awareness.
- Oversaw inventory counts each to maintain stock records and account for shrinkage.
- Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion and merchandising for proper product visibility.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Completed monthly profit and loss performance reports.
- Identified cost-effective vendors and set up favorable contracts.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Regional Retail and Visual Merchandiser
Bestseller
07.2019 - 11.2019
- Monitored and replenished display inventory and restructured according to available stock.
- Developed merchandising strategy to efficiently move overstock.
- Presented store update suggestions and layouts to management and stakeholders.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Restructured company merchandising standards to increase customer traffic and product exposure.
- Coordinated communication with merchandise operations and vendors for PO creation and maintenance.
- Created interior displays to promote products in alignment with corporate sales objectives.
Regional Visual Merchandiser
Bellisima
06.2018 - 06.2019
- Monitored and replenished display inventory and restructured according to available stock.
- Arranged consistent shelves, bins and racks at 17 locations by following established planograms.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Presented store update suggestions and layouts to management and stakeholders.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Developed merchandising strategy to efficiently move overstock.
- Restructured company merchandising standards to increase customer traffic and product exposure.
- Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
Regional Visual Merchandiser
Blue Star Group
06.2014 - 01.2018
- Monitored and replenished display inventory and restructured according to available stock.
- Arranged consistent shelves, bins and racks at 62 locations by following established planograms.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Presented store update suggestions and layouts to management and stakeholders.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Supervised team of up to 8 merchandising employees and monitored adherence to company standards.
- Organized and tracked departmental receipt flow for new and reordered merchandise.
- Created visual marketing and styled window displays.
- Traveled to market, visited vendors and assisted buyers with merchandise selection.
Store Manager
Inditex
01.2009 - 12.2013
- Performed statistical analyses to gather data for operational and forecast team needs.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Introduced new methods, practices and systems to reduce turnaround time.
- Managed inventory control, cash control and store opening and closing procedures.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Evaluated suppliers to maintain cost controls and improve operations.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Rotated merchandise and displays to feature new products and promotions.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Prepared annual budgets with controls to prevent overages.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Retail and Merchandise Manager
Charros De Jalisco Beisbol
12.2020 - Current
- Executed visual merchandising guidelines across all store departments, enhancing brand consistency and appeal.
- Implemented innovative merchandising strategies that resulted in improved store layout and increased customer satisfaction.
- Launched seasonal merchandise assortments in alignment with key industry events ensuring timely availability of products.
- Managed high-performing team members, providing ongoing coaching and development opportunities for career advancement.
- Coordinated seasonal merchandise planning, aligning product availability with peak demand periods.
- Ensured seamless integration of new products into existing assortments through thorough analysis of customer preferences and market trends.
- Collaborated with marketing department to create compelling promotional materials, driving increased foot traffic and sales.
- Led weekly team meetings to discuss performance metrics, identify areas for improvement, and set actionable goals.
- Coordinated cross-functional teams to execute successful product launches within tight deadlines.
- Negotiated with vendors for better pricing, significantly reducing costs and improving profit margins.
- Conducted competitive analysis to benchmark pricing and product assortment, positioning store advantageously in market.
- Optimized stock levels by implementing an effective replenishment system, reducing stockouts and overstock situations.
- Facilitated cross-departmental collaboration to ensure promotional events were supported with appropriate merchandise and staffing.
- Analyzed sales data to identify trends and adjust inventory levels accordingly, preventing stock shortages and oversupply.
- Optimized supplier contracts to include performance clauses, improving reliability and reducing risk of stock-outs.
- Analyzed industry trends to develop relevant offerings.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
- Analyzed market and delivery systems to assess present and future materials availability.
- Generated reports on purchasing activities to support management decisions.
- Completed monthly profit and loss performance reports.
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
Education
Marketing
Universidad America Latina
Guadalajara 12.2019 - Current
Técnico En Alimentos Y Bebidas
Conalep Zapopan
Zapopan 07.2003 - 07.2006
Skills
Sales target monitoring
Languages
Ingles
Very Good
French
Elementary (A2)
Interests
Fashion
Tecnologic
Sports
Travel
Timeline
Regional Sales Optimazer
Charros de Jalisco
12.2020 - Current
Retail and Merchandise Manager
Charros De Jalisco Beisbol
12.2020 - Current
Marketing
Universidad America Latina
12.2019 - Current
Regional Retail and Visual Merchandiser
Bestseller
07.2019 - 11.2019
Regional Visual Merchandiser
Bellisima
06.2018 - 06.2019
Regional Visual Merchandiser
Blue Star Group
06.2014 - 01.2018
Store Manager
Inditex
01.2009 - 12.2013
Técnico En Alimentos Y Bebidas
Conalep Zapopan
07.2003 - 07.2006
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