Paulina Blanco Melo Swierzewska
Mexico City
Summary
Marketing Insights Director with over 22 years of experience leading strategic research initiatives across LATAM. Expert in brand equity, consumer behavior, and integrated research solutions. Proven track record in building trusted client relationships, guiding high-performing teams, and delivering results that exceed sales and profitability targets. Recognized as a thought leader in methodological innovation and mentoring emerging talent within the industry.
Overview
19
19
years of professional experience
Work History
Regional Account Director
Kantar
01.2019 - 06.2025
- Managed key LATAM and global accounts, focusing on profitability and client retention.
- Designed customized research solutions and led regional communication strategies.
- Directed qualitative and quantitative studies across multiple markets.
- Fostered cross-country collaboration for maximum efficiency and impact.
- Managed high-impact projects, achieving a 10% reduction in operational costs through process optimization.
Account Director
Kantar
01.2012 - 12.2018
- Led a team delivering actionable insights to global and local clients.
- Developed tailored methodologies ensuring high client satisfaction.
Account Manager
Kantar
01.2006 - 12.2011
- Executed research solutions with measurable ROI.
- Contributed to high-impact teams achieving annual budgets and excellence in service.
Education
Bachelor’s Degree - Marketing
ITESM
05.2003
High School - undefined
American School Foundation
06.1997
Skills
- Effective strategic leadership
- Advanced data analysis
- Global Client Consulting
- Innovative methodologies
- Mentorship & Talent Development
- Data-driven storytelling
Timeline
Regional Account Director
Kantar
01.2019 - 06.2025
Account Director
Kantar
01.2012 - 12.2018
Account Manager
Kantar
01.2006 - 12.2011
High School - undefined
American School Foundation
Bachelor’s Degree - Marketing
ITESM
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