Paulina Ceniceros
Torreón,Coahuila
Summary
I am a psychologist by profession but passionate about marketing and social media. Since 2019, I have worked in the social media field, growing and learning in various roles at marketing agencies, from Community Management to Marketing Strategist for national and international advertising campaigns.
Overview
6
6
years of professional experience
Work History
Freelancing
Freelance
09.2024 - Current
- E-commerce Management on Shopify: Analyzed user feedback to gather input and identify areas required for improvement.
- LinkedIn Profile Management
- Paid Media Management: Pinterest, Google Ads, and META.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
ODD Creative Studio
Community Manager
08.2024 - Current
- Trend Analysis: Ability to identify and assess current and emerging trends in the digital space to make strategic decisions.
- Scheduling according to strategy: Organize and schedule content in line with the strategy, ensuring consistency and meeting deadlines and objectives.
- Lead Analysis: Ability to analyze data and behaviors of leads (potential customers) to better understand their needs and facilitate their conversion into actual clients.
- Knowledge in SEO: Familiarity with search engine optimization practices and tools, aimed at improving visibility and positioning of online content.
- Paid Media: Analysis, planning, and execution of advertising campaigns on META, Google Ads, LinkedIn Ads, X (Twitter) Ads, and YouTube.
Unordinary Lab
Marketing
04.2022 - 07.2024
- Digital Content Planning: Ability to develop and structure relevant and engaging content for specific audiences, considering different platforms and formats.
- Trend Analysis: Ability to identify and assess current and emerging trends in the digital space to make strategic decisions.
- Digital Strategy Creation: Development of comprehensive plans to achieve specific objectives in digital environments, including defining target audiences, channels, and key messages.
- Scheduling according to strategy: Organize and schedule content in line with the strategy, ensuring consistency and meeting deadlines and objectives.
- Lead Analysis: Ability to analyze data and behaviors of leads (potential clients) to better understand their needs and facilitate their conversion into actual clients.
- Knowledge in SEO: Familiarity with search engine optimization practices and tools, aimed at improving visibility and positioning of online content.
- Creation of Creative Scripts for Digital Content: Ability to develop creative concepts and compelling narratives for different types of digital content, such as videos, social media posts, blogs, and email marketing.
Seed Digital Marketing
Digital Marketing Creative-Community Manager
02.2019 - 09.2021
- Community Management: Interaction with the community, comment moderation, and creation of relevant and engaging content for the community.
- Facebook Creator Studio Scheduling: Ability to use Facebook Creator Studio to schedule and publish content on Facebook and Instagram, as well as analyze the performance of posts.
- Shopify, WordPress, and Stripe Management: Basic knowledge for managing e-commerce and selling products online.
- Advertising Campaign Management in Google Ads, Meta, TikTok Ads, and X Ads: Experience in planning, creating, executing, and optimizing advertising campaigns on platforms like Google Ads (including Search, Display, and YouTube), Meta (Facebook and Instagram), and TikTok Ads, aiming to achieve the established marketing objectives.
Education
CERTIFICACIÓN INBOUND MARKETING -
Hubspot Academy
Remote11.
CERTIFICACIÓN META. GOOGLE & TIKTOK ADS -
Mercatitlan con Juan Lombana
Torreón, Coahuila01.2023
LIC. EN PSICOLOGIA -
Universidad Iberoamericana
Torreón México01.2022
Skills
- Meta Ads
- Google Ads
- TikTok Ads
- X (Twitter) Ads
- Pinterest Ads
- Hubspot
- Semrush
- Fanpage Karma
- Adobe Lightroom
- Canva
- Final Cut Pro
- Clickup
- Trello
- Notion
- Asana
Personal Information
Willing To Relocate: True
Languages
English
Upper intermediate (B2)
Timeline
Freelancing
Freelance
09.2024 - Current
ODD Creative Studio
Community Manager
08.2024 - Current
Unordinary Lab
Marketing
04.2022 - 07.2024
Seed Digital Marketing
Digital Marketing Creative-Community Manager
02.2019 - 09.2021
CERTIFICACIÓN META. GOOGLE & TIKTOK ADS -
Mercatitlan con Juan Lombana
CERTIFICACIÓN INBOUND MARKETING -
Hubspot Academy
LIC. EN PSICOLOGIA -
Universidad Iberoamericana
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