Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Paulina Cerda Landero

Mexico City

Summary

Driven and people-centered professional with hands-on experience in strategic transformation, stakeholder engagement, and cross-functional project execution across LATAM markets. Proven ability to support executive leadership, manage high-impact initiatives, and build strong relationships with diverse teams and clients. Recognized for clear communication and adaptability in fast-paced environments. Passionate about continuous learning and delivering meaningful results through a balance of analytical thinking and human insight.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Intern, Chief of Staff & Governance LATAM

Metlife
08.2024 - Current
  • Supported the Senior Vice President (SVP) in overseeing the Accident & Health business across five LATAM markets (Mexico, Brazil, Chile, Colombia, Uruguay)
  • Collaborated directly with country CEOs and executive teams to ensure alignment, execution, and strategic impact
  • Contributed to business performance exceeding $270M USD in 2024 by driving governance, performance tracking, and execution frameworks
  • Led the development of a commercial ecosystem strategy using Agile methodologies with cross-functional teams
  • Designed and maintained executive dashboards using Power BI, enabling data-driven decision-making across the region
  • Delivered strategic presentations to senior regional leadership and global transformation teams

Intern, Strategic Projects & Operations

Universidad Panamericana
01.2022 - 06.2025
  • Developed tailored communication plans and funnel strategies for diverse client segments, contributing to data-driven revenue growth and CRM optimization initiatives
  • Led end-to-end internship management for 80+ students annually, overseeing placement success and partner engagement across sectors like hospitality, government, healthcare, diplomacy, and events enterprises
  • Implemented compliance tracking systems and performance dashboards, enabling consistent feedback loops between industry partners and academic stakeholders.
  • Conducted data analysis on student demographics and academic behavior across three campuses and 5,000+ students, surfacing critical insights on population trends, retention, and program distribution.
  • Collaborated cross-functionally with academic affairs, admissions, and tech units to translate data into actionable decisions.

President, University & ESDAI Student Council

Universidad Panamericana
08.2023 - 08.2024
  • Directed a cross-functional executive team of 50+ student leaders, overseeing university-wide initiatives across operations, events, finance, and external relations; implemented KPIs and OKRs to track impact and accountability.
  • Led the strategic planning, budget oversight, and execution of 10+ high-visibility events including “Día UP,” a flagship festival attracting 1,500+ attendees and 8+ major corporate sponsors, exceeding engagement targets by 30%.
  • Developed stakeholder communication plans and presented regular performance reports to deans, directors, and institutional leadership, reinforcing alignment with academic objectives.
  • Cultivated high-level partnerships with private sector sponsors, internal departments, and university governance, enhancing public relations and funding pipelines.
  • Recognized for fostering an inclusive leadership culture and driving cross-campus collaboration between academic, social, and administrative areas—preparing student government for long-term sustainability.

Education

B.H.M - Business Administration & Hospitality Management

Universidad Panamericana
Mexico City, Mexico
12-2025

Skills

  • Strategic Thinking & Business Acumen
  • Consulting Aptitude & Analytical Agility
  • Executive Communication & Stakeholder Engagement
  • Empathetic Leadership & Cross-Cultural Collaboration
  • Public Relations & Stakeholder Engagement
  • Data Storytelling & Performance Reporting
  • Strategic Transformation Initiatives
  • Talent & Organizational Development

Certification

  • STR Global Case Competition – Global Winner ( 5th Place) | STR, 2024
  • Professional Wine & Tea Sommelier | Universidad Panamericana, 2024
  • AI for CX/UX: Artificial Intelligence in Customer Experience & User Design | LinkedIn, 2024
  • Power BI for Business Intelligence | Microsoft, 2023
  • Marketing: Customer Wants and Needs | IESE Business School, 2024
  • Problem Solving & Decision-Making | University of California, 2024
  • Advanced Google Docs & Google Slides | Google, 2023
  • NOM 251-SSA1-2009: Sanitary Food Handling Certification | COFEPRIS, 2023

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Elementary (A2)

Timeline

Intern, Chief of Staff & Governance LATAM

Metlife
08.2024 - Current

President, University & ESDAI Student Council

Universidad Panamericana
08.2023 - 08.2024

Intern, Strategic Projects & Operations

Universidad Panamericana
01.2022 - 06.2025

B.H.M - Business Administration & Hospitality Management

Universidad Panamericana

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Paulina Cerda Landero