Paulina Fagoaga
Síntesis profesional
Executive Operations Leader transforming business models into scalable architectures. Driving process efficiency and standardization, ensuring legal compliance and financial efficiency to secure sustained profitability and growth. I believe in high-performing, multicultural teams guiding through inclusive, positive and close leadership.
Información general
14
14
years of professional experience
Experiencia laboral
Head of Business Delivery & Integration
SAMY
Mexico
02.2025 - Current
- Manage the Operations team for Data, Paid Media, Influencer Marketing Delivery, and Production departments in Mexico.
- Transform execution challenges into business solutions, directly influencing profitability, regulatory compliance, and growth capacity.
- Conduct strategic evaluation and mitigation of operational and financial risks across key projects.
- Developed and pursued strategic alliances with partners across all delivery departments to enrich the commercial offering and enhance profitability.
- Integration of the global Social Commerce strategy into the local market, including knowledge transfer, service implementation, partnerships, and support for client services and growth areas.
- Collaborated closely with global and local legal teams to standardize contracts, mitigating future risks in relationships with partners, clients, and employees.
- Implemented strategies to increase net revenue through rebates and negotiation with all delivery partners.
- Designed and optimized administrative processes to accelerate control of provider payments, significantly improving cash flow.
- Direct full agency process standardization to increase organizational integration and operational excellence.
- Direct executive performance and reporting strategy for delivery departments, synthesizing key operational metrics, workloads, and KPIs across the available tech tools (Monday, Looker Studio, and internal platforms) to drive data-informed strategic decision-making.
VP Sales LATAM
Webedia Group
Mexico, México
07.2024 - 01.2025
- In charge of forecast, growth and commercial strategy for Latam (Mexico, Argentina and .Colombia)
- Mentor sales representatives in endemic and non-endemic brands in gaming, movies, lifestyle, food and technology
- Multi-product sales strategy (Programmatic, Display, Branded Content, Social Media, Creators, Influencer and Advocacy Marketing, Production)
- Build strong business relationships with big 6 media agencies in LATAM and new clients
- Build an effective cross-department process to optimize client success
- Work with Marketing Sales Department to improve the offer
- Strategy for team building to reduce rotation
Country Manager & Partnerships
FLUVIP - The Influencer Marketing Group
Mexico, México
03.2018 - 06.2024
- Owned Mexico´s P&L accountability and drove business strategy.
- Developed and delivered realistic forecasts, consistently exceeding revenue projections and growth targets.
- Member of the Executive Committee for M&A target screening, assessing product viability and strategic alignment with core company objectives.
- Directed continuous tech product development and process optimization across sales and operations teams in 7 distinct markets (Mexico, Colombia, Peru, Chile, Argentina, Spain).
- Closed high-value sales to exceed quota, directly aligning with growth and profitability objectives through strategic upsell/cross-sell. with sales and account management teams
- Spearheaded the standardization of core processes across Legal, Administrative, Financial, Sales, Operations, and Human Resources teams.
Business Development Director VIZZ Latam
Webedia Group
Mexico, México
10.2017 - 03.2018
- Designed business strategies to increase sales
- Negotiated contracts with suppliers to establish quality, cost and client success
- Managed staff hiring, onboarding, training and appraisals
- Implemented new technologies, enhancing operations and increasing efficiency
- Developed strategies to business growth
Sales Director
FLUVIP - The Influencer Marketing Group
Mexico, México
06.2017 - 10.2017
- Acquired new commercial accounts, focusing on long-term profit to maintain steady business growth
- Recruited, trained and managed sales and operations team to exceed targets
- Used outstanding networking and negotiation skills to set up strategic partnerships for improved business expansion
- Inspired and motivated teams to continually develop their skills and abilities, increasing profit and performance potential
- Closely monitored competitor activity, remaining ahead of external trends to consistently meet customer needs
- Negotiated high-value contracts with clients and vendors, growing business opportunities across targeted territories to exceed quota
- Recommended strategic initiatives that successfully improved company profitability
Sales Manager
FLUVIP - The Influence Marketing Company
Mexico, México
06.2016 - 07.2017
- Maintained and developed new client relationships to grow business
- Developed best practices to provide exceptional customer services and maximise online sales
- Assessed customer needs and feedback to improve operations, processes and services
Influencer Advisor
FLUVIP - The Influence Marketing Company
Mexico, México
07.2015 - 07.2016
- Achieved forecast growth and generate sales and brand positioning strategies
Account Director
Grupo Telefónica: Terra
Mexico, México
04.2015 - 06.2015
- Digital Marketing Sales & Customer success
Pre-sales Commercial Manager
Grupo Telefónica: Onthespot
Mexico, México
03.2014 - 04.2015
- Generation of commercial alliances and new national distributions
Sales & Communications
MOST
Mexico, México
07.2013 - 03.2014
- Provided exemplary level of service to clients, maintaining and improving business opportunities
- Increased revenue by obtaining and securing new accounts
Sales & Communications
EEMSA
Mexico, México
12.2011 - 07.2013
- Customer success & Sales and national distributors coordination
Estudios
Bachelors Degree - Comunication, Corporate & Strategic Communications Specialist
Universidad Iberoamericana
Ciudad de México, MEX, Mexico01.2011
Competencias
- Business growth strategies
- Strategic partnership development
- Inspirational leadership
- Country wholesale budgeting
- New business development
- Problem-solving
- Risk mitigation
- Interdepartmental coordination
- Business process improvement
- Technology integration
Languages
Spanish
First language
English
Advanced
C1
Personalizado
https://www.linkedin.com/in/paulinafagoagaygarcia/
Cronología
Head of Business Delivery & Integration
SAMY
02.2025 - Current
VP Sales LATAM
Webedia Group
07.2024 - 01.2025
Country Manager & Partnerships
FLUVIP - The Influencer Marketing Group
03.2018 - 06.2024
Business Development Director VIZZ Latam
Webedia Group
10.2017 - 03.2018
Sales Director
FLUVIP - The Influencer Marketing Group
06.2017 - 10.2017
Sales Manager
FLUVIP - The Influence Marketing Company
06.2016 - 07.2017
Influencer Advisor
FLUVIP - The Influence Marketing Company
07.2015 - 07.2016
Account Director
Grupo Telefónica: Terra
04.2015 - 06.2015
Pre-sales Commercial Manager
Grupo Telefónica: Onthespot
03.2014 - 04.2015
Sales & Communications
MOST
07.2013 - 03.2014
Sales & Communications
EEMSA
12.2011 - 07.2013
Bachelors Degree - Comunication, Corporate & Strategic Communications Specialist
Universidad Iberoamericana