Summary
Overview
Work History
Education
Skills
Timeline
Generic
Paulina Quiñones

Paulina Quiñones

Marketing Manager + Digital Marketing + PR And Events
Zapopan

Summary

A marketing leader with over 12 years of experience delivering outstanding creative campaigns and developing impactful strategies. A results-driven and collaborative professional with expertise in brand management and social media engagement. Ability to successfully lead marketing campaigns across diverse sectors, including technology and fashion industries. Deep knowledge in implementing digital marketing and branding strategies across different markets in the Americas.

Overview

12
12
years of professional experience
2
2
Languages

Work History

AMERICAS Brand Marketing Manager (temporary)

Luxoft
11.2023 - Current
  • Developed and implemented comprehensive brand strategies, significantly increasing market share and brand awareness across Americas region.
  • Enhanced customer relationship management through effective omnichannel lead generation campaigns.
  • Fostered strong connections with key stakeholders and industry leaders, enhancing brand influence and network.
  • Improved company's EVP by achieving strategic certifications and industry awards.
  • Oversaw brand reputation across social media, mass media, public relations, and industry activities, ensuring consistent and positive brand perception.
  • Led creative teams to deliver high-quality projects on time, maintaining brand standards and innovation.
  • Managed regional employer branding budget, ensuring accurate financial updates and necessary revisions.
  • Performed in-depth research to refine brand positioning and messaging, aligning with market trends and consumer insights.
  • Tailored marketing messages to enhance customer engagement and drive profitability.
  • Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Organized successful promotional events that attracted new customers and generated positive media coverage for brand.

Employer Branding Specialist

Luxoft
07.2022 - 10.2023
  • Developed and implemented strategic input for employer branding and communication strategies across Americas region, driving enhanced brand recognition.
  • Conducted in-depth analysis of local brand equity, recommending initiatives that elevated company's image and bolstered employer branding efforts.
  • Led execution of employer branding, media, and communication campaigns, ensuring alignment with global standards and brand guidelines.
  • Partnered with marketing agencies, graphic designers, and vendors.
  • Increased customer satisfaction rates by proactively identifying and resolving issues, streamlining complaint resolution process.
  • Collaborated with cross-functional teams to deliver projects on time and within budget, ensuring seamless coordination and successful outcomes.

Paid Influencer Content Manager

Blank Label Agency
03.2022 - 06.2023
  • Audited existing content for influencer voice, relevance, and optimization to ensure alignment with brand messaging.
  • Developed comprehensive content strategies that support both short-term and long-term marketing objectives.
  • Cultivated relationships with social media influencers, enhancing collaboration and engagement.
  • Conducted comparative analysis on achievements and ROI, including benchmarking against competitors.
  • Monitored and analyzed results from influencer campaigns to measure effectiveness and inform future strategies.
  • Proposed innovative approaches for working with influencers to boost brand awareness and social engagement.
  • Contributed to management and publication of over USD 1.2M in social media content featuring top influencers and digital celebrities.
  • Crafted data-driven marketing strategies for premium international brands such as Lovehoney and Opera.
  • Gained extensive remote experience working with international marketing agency.

Marketing Consultant

Independent Management
10.2020 - 03.2022
  • Dynamic marketing consultant supporting agencies and brands in enhancing their capabilities to achieve client success.
  • Offers strategic advice to support brand expansion and drive growth for clients across diverse industries, including Overtoom Art Gallery (Amsterdam), Victoria's Flower Shop (California), Menu Local (Zapopan), and Dentalkinesio (Zapopan).

Digital Marketing and Communications Manager

Intermoda
11.2018 - 08.2020
  • Oversee all external vendors for social media and PR, ensuring seamless collaboration and delivery of results.
  • Strategize and execute campaigns across various channels, including paid search, social media, and display advertising.
  • Lead real-time management of online conferences, collaborating closely with the webinar team to drive successful promotion across social media platforms.
  • Craft and implement comprehensive email marketing strategies to maximize audience engagement and conversion.
  • Forge strategic partnerships with external businesses, government entities, and media outlets to amplify brand presence and reach.
  • Prepare compelling media kits and organize impactful press conferences to enhance brand visibility.
  • Collaborate with vendors to develop media plans and budgets, providing support in drafting press materials for effective communication.
  • Design and execute Influencer Marketing campaigns, orchestrating their participation at trade show events to bolster brand exposure.
  • Demonstrate adept project management skills in conceptualizing and executing brand promotion and sales initiatives.
  • Coordinate venue selection and oversee event production for cocktails, VIP dinners, and fashion shows, ensuring flawless execution.
  • Plan and supervise logistics for social media coverage, video production, and photography during trade shows, maximizing brand exposure.
  • Drive efforts to increase brand awareness through strategic marketing initiatives and impactful campaigns.
  • Proficiently managed departmental budget to optimize resources and achieve maximum return on investment, contributing to the company's most profitable year to date in 2019.

Marketing Specialist

The Brand Health agency
11.2015 - 08.2018
  • Conceptualize and execute branded advertising campaigns while facilitating coordination and content consolidation across marketing and design teams.
  • Lead event planning initiatives catering to Government, Hospitality, and Technology sectors, ensuring seamless execution and client satisfaction.
  • Oversee relationships with print contractors and promotional vendors, ensuring timely delivery and adherence to brand standards.
  • Craft compelling content for email marketing campaigns using Mailchimp, driving engagement and conversions.
  • Create and curate engaging content for social media platforms in collaboration with the marketing team, contributing to the development of effective social media schedules.
  • Worked with notable clients such as C&A, Elanco (Novartis), De Franca Hotel Boutique, Hacienda y Casonas de Jalisco, and IJALTI across various industries.

Junior Communication Officer

Ayuntamiento de Guadalajara
10.2012 - 10.2015
  • Provided support for PR events, ensuring smooth execution and effective communication strategies.
  • Assisted in organizing press conferences and conducted media monitoring to track coverage and sentiment.
  • Served as Editor-in-Chief for internal magazine 'Mi Guadalajara', overseeing content creation and publication.
  • Coordinated monthly meetings with government agencies to foster collaboration and alignment on initiatives.
  • Acted as liaison officer between government agencies and media outlets, facilitating communication and promoting transparency.
  • Managed community engagement on official government social media accounts, fostering positive interactions and enhancing public perception.

Education

MBA - Communication, Events And Public Relations

Esden Business School
Madrid, Spain
05.2001 -

Specialist Training Course - Luxury Brand Management

Esden Business School
Madrid, Spain
05.2001 -

Specialist Training Course - Protocol And Event Organization

Esden Business School
Madrid, Spain
05.2001 -

Specialist Training Course - E-commerce

Esden Business School
Madrid, Spain
05.2001 -

Specialist Training Course - Marketing And Social Media Management

Esden Business School
Madrid, Spain
05.2001 -

Bachelor of Science - Communications

Universidad Del Valle De Atemajac
Zapopan, Jalisco, Mexico
05.2001 -

Skills

  • Market Research
  • Strategic Planning
  • Decision making
  • Accountability
  • Remote experience
  • Marketing B2B, B2E
  • Digital Marketing
  • Influencer marketing
  • PR & Events

Timeline

AMERICAS Brand Marketing Manager (temporary)

Luxoft
11.2023 - Current

Employer Branding Specialist

Luxoft
07.2022 - 10.2023

Paid Influencer Content Manager

Blank Label Agency
03.2022 - 06.2023

Marketing Consultant

Independent Management
10.2020 - 03.2022

Digital Marketing and Communications Manager

Intermoda
11.2018 - 08.2020

Marketing Specialist

The Brand Health agency
11.2015 - 08.2018

Junior Communication Officer

Ayuntamiento de Guadalajara
10.2012 - 10.2015

MBA - Communication, Events And Public Relations

Esden Business School
05.2001 -

Specialist Training Course - Luxury Brand Management

Esden Business School
05.2001 -

Specialist Training Course - Protocol And Event Organization

Esden Business School
05.2001 -

Specialist Training Course - E-commerce

Esden Business School
05.2001 -

Specialist Training Course - Marketing And Social Media Management

Esden Business School
05.2001 -

Bachelor of Science - Communications

Universidad Del Valle De Atemajac
05.2001 -

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Paulina QuiñonesMarketing Manager + Digital Marketing + PR And Events