Summary
Overview
Work History
Education
Skills
Further Training
Curricular Experience
Languages
Timeline
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PAULINA REYES

PAULINA REYES

Mexico City

Summary

Mission-oriented, organized and creative professional, passionate about marketing and eager to learn more. Posses 3+ years of experience in inbound and outbound marketing strategy, B2B business strategy, project management and campaign management. I consider myself a proactive leader who enjoys working in team and that adapts easily.

Overview

3
3
years of professional experience

Work History

LATAM PR & Communications Shadowing

Zendesk
11.2023 - Current
  • Introduction to PR & Comms: Media landscape, audience segmentation, techniques for media monitoring and nurturing relationships with journalists.
  • Storytelling: Narrative development, media trainings and events.
  • Strategies: Involving paid media, social media, channel planning with partners and press conferences for strategic messaging.
  • Content creation: Including crafting pitches, bylines, interviews, press releases, and infographics.
  • Speakers: Involvement in the process of speaker selection and training, identifying speaking opportunities and briefing creation.

Marketing Representative | LATAM

ZENDESK
06.2021 - Current
  • Partnering with cross-functional global and regional teams like Campaigns, Regional Marketing, Marketing Ops, Business Development and PR & Comms to create cohesive marketing strategies aligned with the the company goals.
  • Support in the execution of marketing events including sales alignment, content and speaker selection and results measurement.
  • Analyze large data sets and converting them into actionable strategies that help to speed up and close negotiations.
  • Perform high standard market research of potential prospects to identify business insights in order to offer the best solution for their needs.
  • Influence 1.6M of pipeline by identifying the buying committee of customers and businesses in LATAM that would benefit from Zendesk's suite of products.
  • Analyze campaign performance to identify the results on attributed pipeline/opportunities and get audience behavior insights.

Global Campaigns, Cultivate Mentorship Program

Zendesk
09.2022 - 03.2023
  • Creation of campaigns focused on positioning Zendesk as an ideal partner in an economic downturn and helping SMB customers with best practices.
  • Drive attributed pipeline with the creation of opportunities.
  • Perform campaign content regionalization in order to face each region needs (LATAM, AMER, EMEA, APAC).
  • Collaboration with cross-functional teams globally (Engagement Marketing, Data & Operations, Campaigns) to build the campaign content from scratch.
  • Alignment with the Regional Marketing Managers for each region to get approvals and feedback regarding objectives, content and results.
  • Analyze campaign performance to identify the results on attributed pipeline/ opportunities.

Key Account Manager

PTAC POSTEL - HUAWEI
11.2020 - 05.2021
  • Achieve 100% coverage of the ideal prospected portfolio (Smartphones, tablets, PCs, wearables, audio, accessories)
  • Manage the accounts of Palacio de Hierro, Sears, Sanborns and Mercado Libre for their e-commerce and retail channels
  • Manage and track the payment and billing of orders.
  • Boosted customer satisfaction by efficiently addressing and resolving account issues.
  • Strengthened client relationships through proactive communication and tailored solutions.

Education

Bachelor in Marketing - Marketing

Tecnológico De Monterrey
Mexico
12.2019

International Exchange - Marketing

IÉSEG School of Management
Paris, France
12.2018

Skills

  • Communication
  • Relationship building
  • Project management
  • Team collaboration
  • Data analysis
  • Google Suite
  • Salesforce
  • Asana
  • Microsoft Office

Further Training

Diploma in Digital Marketing: Social Networks, Loyalty, Planning and Analytics

Columbia Business School

March 2022 – June 2022


Digital Marketing Course

Instagencia

October 2020 – December 2020

Curricular Experience

Social Impact Committee | Zendesk

January 2022 - Present 

Actively part of the committee, responsible for planning, organizing and promoting volunteering for the Mexico City office and being the point of contact between non-profit associations and Zendesk Mexico.

Languages

French
Beginner (A1)
English
Advanced (C1)

Timeline

LATAM PR & Communications Shadowing

Zendesk
11.2023 - Current

Global Campaigns, Cultivate Mentorship Program

Zendesk
09.2022 - 03.2023

Marketing Representative | LATAM

ZENDESK
06.2021 - Current

Key Account Manager

PTAC POSTEL - HUAWEI
11.2020 - 05.2021

Bachelor in Marketing - Marketing

Tecnológico De Monterrey

International Exchange - Marketing

IÉSEG School of Management

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