Paulo Lugo

Hi! I'm Paulo, I call myself a multi-disciplinary music worker because I've been able to work in multiple sectors inside & outside the music industry; both in practical & technical ventures, as well as in the music business scene.

I'm a dedicated music producer and audio engineer with extensive experience in various studio projects, including production, mixing, recording, and composition.

I've also gained significant expertise as a music promoter and concert producer, driven by my passion for the emerging local scene. I primarily focus on genres like R&B, pop, alt pop, and Latin pop, while also working on projects across electronic, indie rock, and hip-hop. I believe I have a keen eye for discovering promising talent within the local music scene and excel at developing projects through diverse promotional and marketing strategies, including shows, advertising, and content curation. I consider myself a well-rounded music enthusiast with experience in multiple roles—including music producer, artist, project manager, promoter, and concert producer—focused on both emerging and established initiatives in the Mexican music industry.

Through these varied experiences, I've built a solid reputation and established valuable contacts in the local scene. While my passion lies in supporting emerging talent, I've had the privilege of collaborating with individuals from major labels like Sony Music, Warner Music, World Wide Records, and Universal Music Group (Virgin Music). I've worked with artists and projects such as YOSHII, Zizzy, AQUIHAYAQUIHAY, Milkman, Fer Altuzar, Jesse Baez, Thega Diaz, iza tkm, Yeyo, Cachirula, and others. I am eager to oer my services, continue learning, and expand my influence within the music industry.

Most recently, I've developed professional skills in relation to Audio Quality for AI training as an independent contractor, working for Mercor & micro1.