PEDRO GARCÍA
Market Research Expert
CDMX
Summary
Proactive and achievement-oriented Market Research Manager bringing 14 years of marketing and leadership experience with special emphasis helping FCMG companies. Proficient in pricing techniques, demand forecasting, and optimizing sales accuracy to drive business growth. A strategic and proactive professional with expertise in data analytics, market trends, and pricing strategies. Fluent in Spanish, English, and Portuguese, enabling effective collaboration with diverse teams and stakeholders.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Senior Market Research Manager LATAM
Kynetec Market Research Agency
02.2021 - Current
- Deliver key insights to stakeholders in primary sector and leading LATAM regional Market Research projects.
- Managed cross-functional teams, ensuring timely completion of high-quality research projects, around 30 by year.
- Evaluated new market opportunities by conducting feasibility studies and assessing potential risks/rewards.
- Spearheaded development of internal training programs to enhance staff competencies in cutting-edge research methodologies and techniques.
Portfolio Manager LATAM
Bayer CropScience Mexico
04.2019 - 09.2020
- Reduced risk exposure by monitoring market developments and adjusting investment strategies accordingly.
- Managed diverse portfolios, ensuring proper diversification and alignment with client objectives.
- Managed cross-functional stakeholders teams, ensuring timely completion of projects within budget constraints.
- Mentored junior team members in project management best practices to enhance their skills and contribute to overall performance.
Customer Insights & Market Intelligence Coordinator North LATAM
Bayer CropScience Mexico
10.2013 - 04.2019
- Promoted continuous improvement within department by soliciting feedback from stakeholders across company.
- Conducted Quantitative and Qualitative market research to identify customer needs.
- Analyzed consumer behavior to identify emerging trends and optimize marketing strategies.
- Collaborated with sales and marketing teams to develop targeted campaigns based on research findings.
Business Intelligence Coordinator Mexico
Philip Morris Mexico
10.2010 - 10.2013
- Created business intelligence tools to capture company metrics.
- Developed comprehensive reports for senior management, enabling informed decision-making based on data-driven insights.
Education
MBA - Marketing
ITESM EGADE
CDMX 05.2001 -
Bachelor of Science - Economics
UNAM Facultad De Economía
CDMX 05.2001 -
Bachelor of Science - Chemical Engineering
UNAM - Facultad De Química
CDMX 05.2001 -
Diploma - Market Research Tools
ITAM
CDMX 05.2001 -
Skills
Data Industry Insights
Accomplishments
- Developed pricing strategies based on demand and competition analysis to maximize profitability.
- Led research projects and delivered key insights to stakeholders, contributing to informed decision-making.
- Optimized sales accuracy through data-driven approaches, resulting in improved business performance.
- Forecasted demand and managed efficient supply chain processes, ensuring timely product availability.
Timeline
Senior Market Research Manager LATAM
Kynetec Market Research Agency
02.2021 - Current
Portfolio Manager LATAM
Bayer CropScience Mexico
04.2019 - 09.2020
Customer Insights & Market Intelligence Coordinator North LATAM
Bayer CropScience Mexico
10.2013 - 04.2019
Business Intelligence Coordinator Mexico
Philip Morris Mexico
10.2010 - 10.2013
MBA - Marketing
ITESM EGADE
05.2001 -
Bachelor of Science - Economics
UNAM Facultad De Economía
05.2001 -
Bachelor of Science - Chemical Engineering
UNAM - Facultad De Química
05.2001 -
Diploma - Market Research Tools
ITAM
05.2001 -
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