Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rafael Marquez

Video Strategist, Business Developer & Marketing Specialist

Summary

Data driven, creative and highly motivate business developer & marketing expert with video content focus. Propositive, fast learner and team leader to strategically accomplish and deliver measurable results.

Overview

12
12
years of professional experience

Work History

Video Strategy - Latin Music

Virgin - Ingrooves
08.2022 - Current

Business development, market trends and data analysis for potential clients.

Video DSP strategies & pitch to support releases.

UGC Platforms marketing strategist (YT, Meta, Tik Tok etc).

Internal business development, monetization optimization, claim solving, piracy management, revenue focused.

Special support and management on Mexican Music artists.

Working with artists like: Carin Leon, Grupo Firme, Xavi, Gabito Ballesteros, Marca Registrada, Dalex, Farruko, Sech, Daddy Yankee.

Latin Iberia Video Content Strategy Lead

ONErpm
11.2021 - 07.2022
  • Trends and data analyst for ONErpm
  • UGC Platforms strategist (YT, FB PMV, IG, Tik Tok etc).
  • Video Content team management (Us Latin, Mexico, Andean, South Cone and Spain).
  • Latin Iberia offices coordination with Country Managers on video services.

Regional Video Content Strategy

ONErpm
02.2020 - 10.2021
  • Strategist management for top clients in Mexico, US Latin and Spain offices
  • Facebook PMVs distribution management
  • Strategic releases planning & YT channel growth
  • Analysis on investments

Video Content Strategist & YouTube Ops Mexico

ONErpm
02.2018 - 01.2020
  • ONErpm Mexico network video and channel optimization
  • Playlisting and marketing promotion strategies
  • Video distribution strategy to DSP platforms (Apple Music, Tidal)
  • Monetization improvement, musical assets and UGC content management
  • Video production for socials.

Production & Marketing

Independent Artists
01.2013 - Current
  • Audiovisual content creation, release strategy, YouTube and social media promotion and optimization
  • Working with artists like Griss Romero (1M subscribers), Daniela Calvario (1M subscribers), and Rafa Solis - personal project with 52k subscribers

Touring Manager

Rafa Solis
01.2013 - Current
  • Live performances in cities like Mexico City, Puebla and Guadalajara, at radio stations (Puebla 105.9 FM), national TV shows (EXA TV) and venues like 'Lunario del Auditorio Nacional'

Education

Music Production Engineering

Tecnológico De Monterrey
Puebla, Mexico
12-2017

YouTube Certified

Google
04-2024

Copyright Law in The Music Business

Berklee
02-2022

Skills

  • Analytical
  • Creativity
  • Leadership
  • Teamwork
  • Project Management
  • YouTube CMS
  • Facebook CMS
  • Itunes Connect
  • Power BI

Timeline

Video Strategy - Latin Music

Virgin - Ingrooves
08.2022 - Current

Latin Iberia Video Content Strategy Lead

ONErpm
11.2021 - 07.2022

Regional Video Content Strategy

ONErpm
02.2020 - 10.2021

Video Content Strategist & YouTube Ops Mexico

ONErpm
02.2018 - 01.2020

Production & Marketing

Independent Artists
01.2013 - Current

Touring Manager

Rafa Solis
01.2013 - Current

Music Production Engineering

Tecnológico De Monterrey

YouTube Certified

Google

Copyright Law in The Music Business

Berklee
Rafael MarquezVideo Strategist, Business Developer & Marketing Specialist