Raúl Rodríguez

For Walmart & Pricesmart: Designed comprehensive sales strategies through 8 countries and markets to achieve sales, SOM and revenue targets for each one.

Successfully managing budgets, P&Ls and allocated resources to maximize productivity and gross profit results.

Managed cross-functional internal teams including Bentonville/US team to successfully negotiate & execute large-scale projects for both clients on time and within budget.

Manage Walmart SI, SO, Forecast and SOM performance for Home Care category within Central America by building and negotiate plans to drive continuous and profitable improvement.

Collaborate cross-functionally with Central America internal departments and leaders to develop and deliver strong commercial strategies based on a deep understanding of our shoppers and markets.

Create and negotiate JBP annual plans for every country, establishing goals by brand and retail environment and taking care of CAM's P&L.

Develop and execute annual strategic plans for Grupo Calleja to ensure maximum volume in sales and profitability levels regarding Oral Care, Personal Care & Home Care brands.

Develop customer investment strategy, building blocks and execute brand strategy to achieve targets and defend all 3 categories (13 brands) as leaders in market share.

Enhanced junior sales team (Calleja's, Pricesmart & Dollar City) performance through ongoing coaching, feedback, and professional development opportunities.

Develop, sell and manage L'Oreal portfolio in traditional trade accordance with the strategy of the consumer products division for Hair Care, Deodorants and Cosmetics categories.

First for Grupo Calleja and then for Walmart, build & negotiate JBP plans, manage account P&L and create analysis related to Pricing and Revenue Growth Management to achieve sell-in, sell-out, market share with great profitability levels.

Create building blocks and engage strategies with internal departments such as trade marketing, supply chain, marketing, RGM and leading merchandising team.