Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Regina Rivera Quiroz

Mexico City
Regina Rivera Quiroz

Summary

Strategic manager with excellent financial analysis, interpretation and market research history. Formulated and implemented merchandise promotion strategies and plans for increased revenue. Goal-oriented and focused person with exponential sales records. Performance-oriented Sales Leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

4
years of professional experience

Work History

Digital Insight
Mexico City

Commercial Manager & Marketing Strategist

Job overview

  • Enhanced the department productivity through strategic leadership to achieve business objectives and sales growth for the company.
  • Conducted meetings with potential clients, successfully closing new accounts from prospecting to onboarding and follow-up stages for a digital marketing agency.
  • Provided real-time updates on sales, billing, and team member status.
  • Managed digital marketing strategies to optimize brand conversion rates, raise awareness, and enhance customer retention among the company's target audience.
  • Identified new industry trends and technologies to stay ahead of the competition.
  • Utilized CRM systems for effective management of client information and tracking of progress.
  • Managed content creation, social media management and monthly calendar monitoring. Oversaw ad management and digital campaign metric tracking.

Montblanc, RIchemont Group, Mx.
Mexico City

Trade Marketing Specialist
12.2021 - 12.2022

Job overview

  • Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
  • Developed relationships with key customers to understand their needs and maximize ROI of trade marketing initiatives.
  • Optimized TTCs by translating and adapting graphic and communication materials for product alerts while also working on brand collection launches
  • Modified marketing content to align with international norms and practices.
  • Managed budgets for trade marketing activities and monitored spending against allocated budget.
  • Collaborated with creative agencies on the design of promotional materials such as leaflets, posters, banners.

Johnson & Johnson
Mexico City

Marketing Intern
10.2018 - 09.2020

Job overview

  • Assisted in the development of sale strategies to maximize profits.
  • Developed strategic plans for launching new products or services into the market.
  • Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.

Education

Instituto Tecnológico De Monterrey
Mexico City

BBA from Marketing & Communications
05.2023

University Overview

Skills

  • Competitive Analysis
  • Key Account Management
  • Data Analytics
  • Customer Segmentation
  • Product positioning
  • Marketing Analytics
  • Data-driven decision-making
  • Business Needs Analysis
  • Sales Forecasting
  • Project Management
  • Branding
  • Campaign Implementation
  • Content Marketing
  • Client Relationship Management
  • Problem-solving aptitude
  • Content Management
  • Team Leadership
  • Industry Trends
  • CRM Software
  • Google Adwords
  • Closing sales
  • KPI analysis
  • Strategic Planning
  • Sales Coaching

Languages

Spanish
First Language
English
Advanced (C1)
C1
German
Intermediate (B1)
B1

Timeline

Trade Marketing Specialist
Montblanc, RIchemont Group, Mx.
12.2021 - 12.2022
Marketing Intern
Johnson & Johnson
10.2018 - 09.2020
Commercial Manager & Marketing Strategist
Digital Insight
Instituto Tecnológico De Monterrey
BBA from Marketing & Communications

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Regina Rivera Quiroz