René Mercado Zamora
Baja California
Summary
I consider myself a responsible, hard-working person, with great learning capacity, with good problem-solving skill and high values thru learning a Christian living, I have a high sense of commitment and responsibility which leads me to guarantee the fulfillment of assigned tasks. I believe that working as a team is a goal achiever. A company also is seeing by me as a family where I can develop myself, learn and grow my skills with my co-workers.
Overview
35
35
years of professional experience
Work History
Technical Sales Representative
Corrugados De Baja California Smurfit Westrock
07.2024 - 08.2025
- Developed and maintained relationships with clients to drive product adoption and satisfaction.
- Conducted product demonstrations, highlighting features and benefits to meet client needs effectively.
- Collaborated with cross-functional teams like queality, pre-press and design to deliver tailored solutions that address customer challenges.
- Support to potential customers on elaborating an controlling documentation to release proposals for new business.
- Active participation on filling formats for new incoming projects.
- · Report elaboration of activities for management.
- Coordination with accounts payable for bad debts accounts
Sales Representative / Technical Inside Sales Manager, Sales and Purchasing Coordinator
CEME-CESAT Manufacture
04.2016 - Current
- Technical Support to our internal and external customers.
- Quotes Elaboration to our different external customers.
- Sales coordination with internal team.
- Support to External Sales Team.
- Administrative and contact with new potential customers, filling forms to become potential suppliers.
- Purchases coordination mainly at United States of America.
- Purchases logistic with domestic suppliers.
- Purchases on Line
- Coordination with our external Import export company.
- Coordination with sister companies that work with CESAT
- Report elaboration for our represented brands.
- Sales presentation for different distributors companies.
- Virtual Meetings with customers and represented Brands
Tourism Promoter and Public Relations
Fideicomiso Publico para la Promoción Turística de Ensenada
08.2007 - 01.2013
- Elaboration of reports for Marketing and Technical Committee.
- Representation at working meetings with Hotels and Motels Association of Ensenada.
- Coordinated elaboration and redesign of web pages of Tourism Board. (www.EnsenadaVivela.com)
- Management for providers contracts.
- Continuous Monitoring on Social media.
- Active assistance and collaboration on Tourism Events and trade shows promoting Ensenada and it principal attractions.
- Management and logistics for Family Trips (in which different regional, national and international massive communication media were invited to know the municipality and its tourism attractions.
- Public Relations and assistance to National and International TV Networks.
- Public Relations and assistance to National and International Magazines.
Special Account Representative / Analyst
American Express Company
03.1999 - 01.2004
- Specialized and personalized attention to Special Accounts; on financial, special requirements, claims from Card members among others.
- Manage and development customer portfolio like Palacio de Hierro, Liverpool, Sears among other accounts.
- Logistics and coordination with different areas of American Express providing financial assistance to our accounts.
- Active participation on implementing pilot program “13 months no interest” on every sale with Palacio de Hierro and Liverpool.
- Investigation, analysis and development strategies to negotiate $8 million dollars with high level customer
- Continuous visits to the different corporate accounts such as Palacio de Hierro, Gigante, Administradora Mexicana del Hipódromo, J.C. Penney and Grupo E.C.E. (Hard Rock Mexico), Sears among others.
- Coordinated with systems area to process about $9 hundred thousand dollars in payment for our affiliated establishments, due to system error.
- Active participation with Network Development & Interactive at the project to review the electronic product for reconciliations “On Line Merchant Services” offered to our affiliated establishments and also proposed changes in the project so that they were finally reviewed in Miami and implemented satisfactorily
P.O.S. Analyst
American Express Company
01.1997 - 03.1999
- Cross Training for different area analyst so they could know about this tool that was developing (Point of Sales Terminals.)
- Elaboration of consultation manuals for operators on specific and internal systems.
- Trained internal American Express personnel in areas such as authorization, sales and performing Cross Trainings for knowledge of the area and operation of P.O.S. Point of Sale terminals
- Supervised area, monitoring, and elaborating productivity reports.
- Develop exams to verify the productive level of outsourcing agents.
- Develop exams to verify the productive level of outsourcing agents.
- Carrying out monitoring, preparation of productivity reports, coordination of staff and continuous supervision of their customer service as well as compliance with their schedules. Close communication with the supplier, being the contact between American Express and Hypercom.
Establishment Services Analyst
American Express Company
01.1993 - 03.1997
- Personalized attention to each of the establishments that will accept the American Express card, and that have claims made by cardholders, activation of reports, clarification of payments.
- Continuously support to American Express Sales force, Frauds department, and Inspector departments for clarification of regular or fraudulent charges.
- Development of a manual in conjunction with the Customer Services area for the unification between both telephone services areas.
Customer Services Telephone analyst
American Express Company
01.1991 - 01.1993
- Was responsible for providing our customers (Cardholders) with their balances, as well as general information on the use and benefits of American Express Cards.
Credit and Collection Analyst
American Express Company
01.1991 - 01.1991
Education
Licenciatura - Administración de Empresas
Universidad Tecnológica de México
Postgrado - Mercadotecnia
Universidad Tecnológica de México
Skills
- Responsible
- Proactive
- Hard-working
- Problem Solving Skills
- Adaptability
- Teamwork
- Leadership
- English
- Office ( Excel, Word, Powerpoint)
- High Sense of commitment and responsibility
- High values thru learning a Christian living
HOBBIES
Travel, Sports, Technology
Timeline
Technical Sales Representative
Corrugados De Baja California Smurfit Westrock
07.2024 - 08.2025
Sales Representative / Technical Inside Sales Manager, Sales and Purchasing Coordinator
CEME-CESAT Manufacture
04.2016 - Current
Tourism Promoter and Public Relations
Fideicomiso Publico para la Promoción Turística de Ensenada
08.2007 - 01.2013
Special Account Representative / Analyst
American Express Company
03.1999 - 01.2004
P.O.S. Analyst
American Express Company
01.1997 - 03.1999
Establishment Services Analyst
American Express Company
01.1993 - 03.1997
Customer Services Telephone analyst
American Express Company
01.1991 - 01.1993
Credit and Collection Analyst
American Express Company
01.1991 - 01.1991
Postgrado - Mercadotecnia
Universidad Tecnológica de México
Licenciatura - Administración de Empresas
Universidad Tecnológica de México