Sigfrido Torres Ledesma
Sales Director Latam
Atizapán de Zaragoza
Summary
Experience: Sales Management, Planning, Strategies, Administration and Quality Assurance.
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
19
19
years of professional experience
7
7
Certifications
1
1
Language
7
7
years of post-secondary education
Work History
Sales Director Latam
DE WIT DE MÉXICO
03.2024 - Current
- Manage and Handle Latam Customers
- Search and develop new Distributors
- Connected with prospects through trade shows, cold calling and local-area networking.
- Distributor and Customer Trainings
- Financial and Strategic Sales plans
- Sales Strategies
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Leading and Motivating Sales Teams to hit revenue targets
- Negotiating Contractor Bids and agreements
- Work with marketing to align goals and improve outreach.
Sales/Marketing Manager Mexico, Central America & Caribbean
ASHCROFT
01.2014 - 03.2023
- Strategic plan development
- Distributor and contractor management in Mexico, Central America and Caribbean
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Team Leadership
- Data analysis (sales, administrative and financial)
- Planning and forecasting
- New product introduction
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
QA Manager -ISO:9001 Implementation Project Leader
ASHCROFT
01.2013 - 12.2013
- Project planning and development
- Coordinate quality documents creation
- Plan and setup quality objectives
- Continuous improvement plan creation
- Internal Audit leader
- ISO:9001 external audit coordination
- Defined responsibilities, duties and roles of each team member.
Product Manager
ASHCROFT
01.2010 - 12.2012
- New assembly line installation and development
- Product introduction and marketing
- Key account development
- Trainings
- Technical manual translation
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
TERRITORY SALES MANAGER
ASHCROFT
06.2007 - 01.2010
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
Education
MBA - BUSINESS
Escuela Bancaria Y Comercial
MEXICO 02.2010 - 02.2012
ELECTRONIC ENGINEERING - ENGINEERING
Instituto Tecnológico De Estudios Superiores De Monterrey
Campus Estado de México 01.2002 - 05.2007
Skills
Sales, marketing, Quality assurance, Strategy, Technology and Planning and Math
Certification
Sales and Marketing (114 hrs). IDESSA
Timeline
Sales Director Latam
DE WIT DE MÉXICO
03.2024 - Current
Sales/Marketing Manager Mexico, Central America & Caribbean
ASHCROFT
01.2014 - 03.2023
QA Manager -ISO:9001 Implementation Project Leader
ASHCROFT
01.2013 - 12.2013
MBA - BUSINESS
Escuela Bancaria Y Comercial
02.2010 - 02.2012
Product Manager
ASHCROFT
01.2010 - 12.2012
TERRITORY SALES MANAGER
ASHCROFT
06.2007 - 01.2010
ELECTRONIC ENGINEERING - ENGINEERING
Instituto Tecnológico De Estudios Superiores De Monterrey
01.2002 - 05.2007