RICARDO MORENO ACOSTA
CEO & COMMERCIAL DIRECTOR
Atizapán de Zaragoza
Summary
Experienced with strategic planning and market analysis to drive commercial success. Utilizes team leadership and negotiation skills to foster growth and achieve business goals. Track record of effective collaboration and problem-solving to adapt to changing market needs.
Overview
30
30
years of professional experience
1
1
Certification
1
1
Language
Work History
Commercial Director
TELEMATICA LEFIC, S.A. DE C.V.
11.2024 - Current
- Sales Target: MXN $200M | Team: 5 sales executives.
- Closed MXN $53M+ in physical security projects (CCTV, access control, perimeter monitoring) within first months.
- Implemented forecasting, key account plans, and enterprise deal reviews.
Sales Director
RETO INDUSTRIAL, S.A. DE C.V.
09.2022 - 10.2024
- Directed national strategy for US$25M quota.
- Closed: CFE 071 Contact Center (US$35M+), Soriana (US$30M+ + US$3M managed services), T-MEX Park C5, Querétaro C4, AICM.
- Created marketing/demand generation function achieving 64% win rate in Q1 2023.
Cloud Computing Director
SOLUCIONES EN LA NUBE, S. de R.L. de C.V.
05.2012 - 08.2022
- Led GTM strategy for SaaS, PaaS, DRaaS, Big Data, Wi-Fi solutions (US$3.2M quota).
- Partnered with KIO Networks for suempresa.com; positioned as top cloud provider for carriers.
Channel & Innovation Subdirector
METRONET (redIT)
03.2011 - 04.2012
- Launched 14 cloud services; recognized by Gartner for innovation.
- Generated US$1.5M in first year; clients: City Express, Laboratorios del Chopo, Elektra.
Strategic Unit Director (Dynamics AX/GP & CRM)
FESWORLD
07.2010 - 02.2011
- Best Unit 2010; secured four AAA corporate wins.
Founder & CEO
GRUPO MTP
07.1999 - 07.2010
- Founded ERP consultancy with 85+ clients, 95+ employees, US$2.5M+ sales.
LatAm Director
SOFTTEK
05.1998 - 06.1999
Account Manager
SCALA AZTECA
05.1997 - 05.1998
Senior Consultant
SOFTTEK
09.1995 - 04.1997
Systems Manager
ULTRA MUDANZAS INTERNACIONALES
09.1995 - 04.1997
Education
B.S. - Computer Systems for Administration
ITESM (CEM)
Finance for Non-Financials - undefined
ITESM CEM, IMECAF
01.2024
Skills
Strategic enterprise sales direction
Certification
Vendor Sales Certifications (2024): Extreme Networks, Avaya, Juniper (Sales Champion), Cradlepoint (5G), Infoblox, Radware, Ivanti, iboss
SIGNATURE DEALS
- CFE 071 Contact Center — US$35M+
- Soriana Enterprise Network — US$30M+ + US$3M Managed Services
- T-MEX Park — C5 monitoring, access control, perimeter security
- Carrier Cloud Partnerships — suempresa.com backend (KIO); top provider for Totalplay, Telmex, Megacable, Izzi
Timeline
Commercial Director
TELEMATICA LEFIC, S.A. DE C.V.
11.2024 - Current
Sales Director
RETO INDUSTRIAL, S.A. DE C.V.
09.2022 - 10.2024
Cloud Computing Director
SOLUCIONES EN LA NUBE, S. de R.L. de C.V.
05.2012 - 08.2022
Channel & Innovation Subdirector
METRONET (redIT)
03.2011 - 04.2012
Strategic Unit Director (Dynamics AX/GP & CRM)
FESWORLD
07.2010 - 02.2011
Founder & CEO
GRUPO MTP
07.1999 - 07.2010
LatAm Director
SOFTTEK
05.1998 - 06.1999
Account Manager
SCALA AZTECA
05.1997 - 05.1998
Senior Consultant
SOFTTEK
09.1995 - 04.1997
Systems Manager
ULTRA MUDANZAS INTERNACIONALES
09.1995 - 04.1997
Finance for Non-Financials - undefined
ITESM CEM, IMECAF
B.S. - Computer Systems for Administration
ITESM (CEM)
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