Summary
Overview
Work History
Education
Skills
COURSES
Timeline
SalesManager
RICARDO RODRÍGUEZ DÍAZ

RICARDO RODRÍGUEZ DÍAZ

Finance Director
Mexico City,CMX

Summary

Results-driven finance executive with 25 years of experience in local and multinational organizations throughout Mexico and Latin America. Expertise in corporate finance, financial management, strategic planning, and project execution. Developed comprehensive business plans and financial forecasts while collaborating with headquarters across the USA, Mexico, and Europe. Strong decision-maker with analytical skills focused on achieving strategic objectives.

Overview

4
4
Languages
34
34
years of professional experience

Work History

Finance Director

PG Hospitality Group
07.2024 - Current
  • Presented the Group’s consolidated financial results to the Board of Directors.
  • Prepared financial and operational reports for presentation to the Board and operational leadership.
  • Led the annual budgeting process, ensuring alignment with strategic projections.
  • Coordinated with purchasing and operations departments to negotiate supplier contracts, enhancing profitability.
  • Coordinated with purchasing and operations departments to negotiate supplier contracts and improve profitability.
  • Implemented internal controls and cost-saving initiatives, driving efficiency and lowering expenses.
  • Co-led discussions on pricing, cost, and non-related expenses to ensure profitability.
  • Assessed expansion projections for new locations and strategic projects.
  • Oversaw legal, statutory, and compliance matters, reinforcing corporate governance and managing regulatory risks.

Finance Director

Haggar de Mexico
08.2022 - 06.2024
  • Designed and executed the financial budget aligned with corporate objectives.
  • Monitored business profitability and cash flow using performance indicators.
  • Presented monthly company results to Board of Directors, providing insights for strategic decision-making.
  • Defined the business plan jointly with the CEO and Commercial Director, ensuring monthly execution and follow-up.
  • Presented the company’s results monthly to the Board of Directors.
  • Collaborated with commercial, logistics, traffic, distribution center, operations, controlling, and treasury departments to achieve operational alignment and track performance.
  • Acted as liaison between the U.S-based headquarters, suppliers, consultants, and financial institutions.
  • Proposed processes enhancing corporate governance and financial performance, contributing to improved organizational efficiency.
  • Fashion and retail industry, Revenues USD $38 mln

Chief Financial Officer

Grupo Prolim
11.2021 - 07.2022
  • Supervised financial, administrative, and tax departments, enhancing integration of payroll, HR, warehouse, and procurement functions.
  • Coordinated treasury operations to ensure proper generation and management of financial resources.
  • Established internal controls and cost-saving plans to optimize expenses and improve profitability.
  • Coordinated treasury operations, ensuring effective generation and management of financial resources to support organizational goals.
  • Established internal controls and developed cost-saving plans, optimizing expenses and enhancing profitability.
  • Worked in industrial cleaning sector, ensuring compliance with safety standards., Revenues USD $6.5 mln

Associated Director

TBA / A&F Consulting
05.2020 - 10.2021
  • Consulted on process improvement and strategic analysis within the finance function, focusing on budget control, income optimization, and cost efficiency.
  • Advised companies on consolidating financial needs, including securing financing, supporting business restructuring initiatives and evaluating investment opportunities.
  • Provided comprehensive financial consulting services to optimize client operations.

Chief Operating Officer

Braun Huerin
10.2018 - 04.2019
  • Managed firm’s operations to ensure effective functioning and optimize profitability.
  • In charge of the firm’s operations management, with the objective of achieving the proper functioning of the operations and reach the optimal profitability.
  • Lead a team of 8 managers with direct reports and 100 indirect in operative functions.
  • In charge of establishing the strategy of the internal processes and their proper function with clients, providers and allied firms.
  • Streamlined internal processes to achieve operational results and meet key performance indicators.
  • Manage and allocate headcount appropriately in Accounting, Tax, Payroll, HR, Audit, Legal and Collection looking for the efficiency and profitability for each department.
  • Provided consulting and accounting services to clients, Revenues USD $5 mln

Chief Financial Officer

SGS Mexico
01.2018 - 09.2018
  • In charge of review, consolidate and report the different business lines (certification services -ISO-, construction, oil and gas, agriculture and food, consumer goods, water, mining, transportation, training services) of the Company - to both Global and Regional Headquarters based in Switzerland and USA- and the local Managing Director including the budget evolution analysis.
  • Coordinated and supervised various projects with the business line managers.
  • Controlled accounting, treasury, accounts receivable and payable, taxes, payroll, procurement, and insurance.
  • Managing a team of 6 direct reports and 20 indirect.
  • Responsible to coordinate and supervise the different projects together with the business line managers.
  • Oversaw treasury department to optimize financial resources and enhance liquidity management.
  • Act as the direct link among auditors, consultants, providers, clients, and local authorities.
  • Conducted testing and inspection for certification services, Revenues USD $130 mln

Interim General Manager

Coface
09.2017 - 12.2017
  • In charge of restructuring the management team such as Finance, Human Resources and Audit, reporting 9 managers and +100 indirect functions.
  • Established norms and procedures to improve productivity across various departments including Commercial, Finance, Human Resources, and Collection.
  • Implemented clear and quantifiable objectives for various managers to enhance their performance and the company's profitability.
  • Responsible to maintain the ongoing operations of the Company which involved one credit insurance, and another linked to services (which was the largest in terms of staff (+70) for the region since the collection team was allocated in this entity).
  • Maintained ongoing operations of the company, managing one credit insurance and another linked to services, which was the largest staff operation in the region with over 70 employees.
  • Credit insurance and financial reports industries, Revenues USD $5.5 mln

Regional Chief Financial Officer

Coface, Latin America
10.2004 - 09.2017
  • Responsible for reviewing, consolidating and reporting the operational activities - credit insurance, debt collection and information - to both France Headquarters and the Regional Managing Director, according to IFRS, Group guidelines as well as local GAAP.
  • In charge of carrying out the business plan for the year, as well as the corresponding follow-up through the budget and forecast of the whole region.
  • Coordinated services with external auditors, tax and transfer pricing consultants, lawyers, and actuaries, ensuring compliance with local entity and authority requirements.
  • Supervised accurate tax filing for each company in the region, including compliance reporting for finance department.
  • Managed operations in credit insurance sector, Revenues USD $70 mln

Audit Manager

KPMG Mexico, Mexico/Guatemala
07.1992 - 10.2004
  • Specialized in financial services including banks, insurance companies, currency exchange centers, and financial groups, issuing independent opinions and recommendations on internal control procedures and policies to enhance profitability.
  • Coordinated audit teams of over 100 employees to improve processes and increase productivity by project and company.
  • Improved internal controls for clients such as Citibank, General Electric Financial Services, and Visa by reviewing processes, identifying and quantifying potential risks, and proposing measures that enhanced revenue generation and cost control.
  • Implemented the SAP Finance Module in Mexico and Guatemala for companies like Zeneca, Hasbro, and Celanese, improving client processes in accounting, accounts receivable, and payable.
  • Provided audit and consulting services to clients

Education

Master in Business Administration -

Escuela de Organización Industrial
Spain
01-2021

Stock market specialization -

Escuela Bancaria Y Comercial
Mexico City, Mexico
01-1995

Public Accountant -

Escuela Bancaria Y Comercial
Mexico City, Mexico
01-1994

Skills

Financial strategy

Financial data analysis

Financial reporting

Budget planning

Cash flow management

Profitability analysis

Risk assessment

Compliance monitoring

Tax compliance

Performance metric tracking

Internal controls implementation

Operational efficiency

Process improvement

Business planning

Negotiation skills

Stakeholder communication

Effective team leadership

Effective communication

Goal setting

COURSES

  • Finance with ChatGPT - (2025) - G Talent
  • Integration of ChatGPT with Excel and Google Sheets – (2025) – G Talent
  • Intercoms, the language of the international commerce - (2023) - Udemy
  • International Trade and Logistics - (2023) - Udemy
  • Financial analysis and budget process - (2020) - FINDES
  • Sarbanes Oxley Law (2020) - FINDES
  • Enterprise risk management (2020) - FINDES
  • Quantitative modelling - University of Pennsylvania (2020)
  • Fundamentals and project planning and management – University of Virginia (2020)
  • Corporate compliance - University of Pennsylvania (2020)
  • Cost benefit analysis for development and innovation projects - Università degli Studi di Milano, Milan, Italy (2019)
  • Banking and capital market laws - Università Cattolica del Sacro Cuore, Milan, Italy (2019)

Timeline

Finance Director

PG Hospitality Group
07.2024 - Current

Finance Director

Haggar de Mexico
08.2022 - 06.2024

Chief Financial Officer

Grupo Prolim
11.2021 - 07.2022

Associated Director

TBA / A&F Consulting
05.2020 - 10.2021

Chief Operating Officer

Braun Huerin
10.2018 - 04.2019

Chief Financial Officer

SGS Mexico
01.2018 - 09.2018

Interim General Manager

Coface
09.2017 - 12.2017

Regional Chief Financial Officer

Coface, Latin America
10.2004 - 09.2017

Audit Manager

KPMG Mexico, Mexico/Guatemala
07.1992 - 10.2004

Master in Business Administration -

Escuela de Organización Industrial

Stock market specialization -

Escuela Bancaria Y Comercial

Public Accountant -

Escuela Bancaria Y Comercial
RICARDO RODRÍGUEZ DÍAZFinance Director