Ricardo Vallecillos

Key responsibilities and activities include:

• Key Account Management (KAM):
  Manage and develop key accounts in the automotive Tier 1/Tier 2 sector, ensuring sustainable growth and strong multi-level relationships.
  Coordinate global commercial strategies with PIA Germany, China, and USA for multinational projects.
• Business Development Management (BDM):
  Identify and develop new business opportunities within PIA’s strategic Business Segments (Automotive, Electronics, Medical, Food and Beverage).
  Build value propositions focused on automatic, semi-automatic, and EOL assembly lines for products such as inverters, BLDC, and electric motors.
  Drive Industry 4.0 initiatives, including traceability, process digitalization, data integration, and advanced analytics to increase efficiency and quality in manufacturing.
• Services (Customer Service & After-Sales):
  Lead the Service department, integrating maintenance contracts, spare parts, and after-sales support as part of a customer retention strategy.
  Implement continuous improvement plans in service response and quality, improving overall customer satisfaction.
• Technical Applications:
  Lead and coordinate the Sales Applications Engineers team, reviewing and approving technical concepts to ensure alignment with customer requirements and PIA’s global standards.
  Oversee the design and execution of Proof of Concepts (POCs), validating feasibility before full-scale implementation.
  Provide technical-commercial support for complex automation proposals, including sensors, vision, safety, and control systems.

Key responsibilities and activities include:

Industry 4.0 Solutions

• Led business development initiatives for Industry 4.0 technologies, including RFID systems, condition monitoring, IO-Link architectures, and digitalization platforms.
• Conducted demos and proof-of-concepts (POCs) for condition monitoring equipment, validating performance and ROI in customer applications.
• Integrated Balluff Networking Interfaces (BNIs) with major PLC platforms (Siemens, Rockwell, Omron), enabling data flow between sensors, controllers, and higher-level systems.
• Supported the integration of MES/SCADA systems (such as Ignition), ensuring end-to-end connectivity and real-time visualization for manufacturing customers.
• Developed use cases and technical roadmaps for digitalization, positioning Balluff as a strategic partner in traceability, predictive maintenance, and data-driven manufacturing.
• Identified and qualified opportunities within key industries (automotive, logistics, and packaging), collaborating with the sales force to ensure proper follow-up and project closure.
• Provided technical consultancy during pre-sales stages and acted as subject matter expert for smart sensors, RFID, and industrial networking.
• Coordinated with global and regional teams to align local initiatives with Balluff’s global Industry 4.0 strategy.

Key Responsibilities and Activities included:

• Managed a team of 9 sales engineers and 2 full-time equivalents (FTEs), driving performance, opportunity follow-up, and territory coverage.
• Reviewed and approved pricing strategies, ensuring competitiveness and profitability across accounts.
• Acted as the liaison between logistics (product forecasting), finance (collections and credit management), and marketing (event coordination, budget allocation, and merchandising initiatives).
• Served as the bridge between Industry Account Managers (Automotive, Consumer Goods) and the local sales force, aligning industry strategies with execution in Mexico.
• Coordinated with Technical Support to provide training for the sales team and distributors, ensuring product knowledge and application expertise.
• Led sales pipeline reviews and forecasting, providing visibility to management and aligning local execution with corporate strategy.
• Supported key accounts in automotive and industrial sectors, fostering multi-level relationships and driving revenue growth.

Key Responsibilities and Activities:

• Defined the penetration strategy for the automotive industry, aligning global directives with local market execution.
• Conducted competitor benchmarks (Keyence, Cognex, Balluff, Pepperl+Fuchs, etc.) to strengthen positioning against global competitors.
• Selected and positioned solutions in traceability, machine vision, safety, and sensors to drive adoption at OEM's, Tier's and Integrators accounts through warehouse modernization and new production projects.
• Executed Account Management and Business Development activities by building account plans, mapping decision-makers, identifying opportunities, and securing multi-level engagement within Tier 1 customers (Valeo, ZF, Magna, Vitesco, among others).
• Designed and presented proposals for 2D/3D vision systems, safety scanners, sensors, RFIRD and code readers to support assembly and quality control lines.
• Acted as the liaison with SICK headquarters in Germany and the USA to align pricing, commercial strategies, and technical support for local execution.
• Managed a team of 4 sales engineers, ensuring strategy execution, opportunity follow-up, and performance reviews.
• Delivered trainings to distributors and the sales force, supporting sales initiatives in vision, safety, identification, and sensors.
• Built long-term relationships with OEM's, Tier's and Integrators, achieving recurring business and account growth.

Key Responsibilities and Activities:

• Prospected new customers and managed sales of SICK’s entire product portfolio, including sensors, safety, identification, and vision systems.
• Provided technical sales support for integrators, distributors, and end users, adapting solutions to diverse industry needs.
• Delivered trainings and workshops for distributors, system integrators, and end customers to strengthen product knowledge and applications.
• Managed strategic accounts in the region, including ZF, Continental, Forvia, BMW, ABB among others
• Developed long-term business relationships and expanded SICK’s customer base through consultative selling and technical expertise.

• Led a sales team of 2 external sales engineers and 1 inside sales engineer, overseeing pipeline development, account coverage, and customer support.
• Managed the sales of industrial blades, sharpening services, and consumables for printing and cutting machinery across the paper, packaging, and printing industries.
• Developed and executed account strategies for key customers including Printers (Print LSC, Quad Graphics), Carton manufacturers (Grupo Gondi, Smurfit), and Paper producers (Kimberly Clark, Essity, BioPappel).
• Oversaw pricing, quotations, and contract negotiations, ensuring profitability and alignment with company objectives.
• Implemented sales processes, reporting, and performance tracking to improve visibility and accountability within the sales team.
• Provided technical-commercial support, advising customers on blade performance and process optimization to reduce scrap and downtime.

• Prospected and developed new business opportunities for a broad portfolio of industrial automation solutions, covering industrial networks, robotics and control, industrial safety, traceability and visualization, and machine vision.
• Represented and sold leading global brands including Cognex, Universal Robots, MOXA, Yamaha Robots, Robotiq, Zimmer Group, Omron, Pro-face, LMI Technologies, Patlite, WAGO, IGUS, Smart Vision Lights, Edmund Optics, MidOpt, and Tatsoft.
• Managed the full sales cycle from lead generation and technical specification to quotation, negotiation, and closing.
• Provided technical sales support to distributors, system integrators, and end users across multiple industries (automotive, electronics, packaging, and consumer goods).
• Delivered and promoted trainings, seminars, workshops, and webinars for partners and customers.
• Acted as the technical-commercial bridge between represented brands and Mexican customers, ensuring proper solution design and customer satisfaction.

• Prospected and managed customers in the machine vision market, supporting system integrators, distributors, and end users across automotive, electronics, and packaging industries.
• Provided technical and commercial support for the complete product portfolio: cameras, optics, illumination, image acquisition systems, software, industrial PCs, cables, accessories, and services.
• Conducted demos and proof-of-concepts (POCs), ensuring successful implementation of machine vision solutions and customer satisfaction.
• Designed and sized vision systems tailored to customer requirements, integrating hardware and software components.
• Delivered trainings, seminars, and workshops to expand adoption of vision technologies and strengthen INFAIMON’s presence in Mexico.
• Acted as the application success owner, following up installations to guarantee performance, ROI, and long-term partnerships.

• Managed sales of industrial blades, sharpening services, and consumables for printing, packaging, and cutting machinery.
• Prospected and developed accounts in the printing, carton, and paper industries, supporting key customers such as Print LSC, Quad Graphics, Grupo Gondi, Smurfit, Kimberly Clark, Essity, and BioPappel.
• Conducted demos and technical validations to ensure successful application of cutting solutions and improve customer productivity.
• Provided technical advice on blade performance, process optimization, and scrap reduction.
• Supported the preparation of proposals, pricing, and contract negotiations, ensuring profitability and long-term business growth.
• Coordinated closely with operations to guarantee service quality and timely delivery of sharpened tools and consumables.