Ricardo Ruiz Moreno

• Help company to grow sales up to 1.2M USD net revenue monthly.
• Focused on Ecommerce technology, digital and pharmaceutical marketing, technology research and vigilance, architecture product design, integrations, new business development, user experience.
• Maintained positive B2B customer relations by addressing problems head-on and implementing successful corrective actions.
• Responsible to create new channels like, Amazon Store, Mercado Libre, Claro Shop, Uber, Rappi, and new relationship with third parties for region.

• Responsible for design and development of digital products for company (New Ecommerce sites, microsites, integrations, functionalities, updates, etc) for patients needs, and pharmaceutical partners in region of Mexico, Colombia, Perú and Chile.
• Product architecture and UX for final product.
• Coordinate IT, external development factories and marketing teams for optimal budget and time resources.
• Owned and prioritized product backlog.

• Increased sales revenue on double digit YOY.
• Digital Marketing Annual Budget 7.2M MXN
• Created inhouse marketing area to attend intern and external projects
• Development of innovative Recurrence Program in pharmaceutical sector.
• Growth Hacking, Focus on Prospecting, Acquisition, Conversion and Retention
• Supervise compliance with budget of internet area, call center and digital campaigns.
• Supervision of production and maintenance of contents for website and guarantee its proper functioning.
• Realization and supervision of microsites of product campaigns, price, events and promotional activities, ensuring in coordination with CRM correct functioning.
• Execution of search engine strategy SEO/SEM Affiliated Marketing, natural positioning of network and social media marketing.

• Increase Traffic 500K to 800K In Colombia
• Devised effective link-building campaigns to increase website authority and visibility.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Unbounce, conversion landing page development, Design, Email, strategy, SEO tools, WordPress, content design, adsense monetization, lead capture).

• Increase traffic sites from 0 users to 500K in 6 months
• Site positioned as most visited in pharma in Colombia on 2014
• Incorporated XML sitemaps, robots.txt Files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
• SEO research, strategy, implementation, analytics and reoptimization

Entrepreunal project, consulting for new business.