Rob Vila
External & Digital Communications Sr. Manager
Miami, Fl
Summary
Digitally-savvy, creative and confident Public Relations, and Communications professional, with more than 15 years in PR and Corporate Communications. Poised and competent team builder and natural leader experienced in promoting effective collaboration in fast-paced corporate environments. With repeated success in devising and implementing effective 360° Communications strategies, conducting metric analysis, and executing continuous outreach and engagement campaigns. History building and monitoring multi-channel MarComms campaigns across traditional, digital and earned media. Proven history of creating successful partnerships across teams, improving storytelling, impact and optimizing media dollars. I can also contribute with a diverse background with proven experience of more than 8 years in the Latin American region and leading campaign projects focused on DEI and Leading the PRIDE BRG regional chapter.
Overview
15
15
years of professional experience
3
3
Certification
Work History
Sr. Manager External & Digital Communications, LAC
Mastercard
Miami
07.2018 - Current
- Developed an influencer strategy and strengthened working relationships with key influencers to support the brand objectives.
- Lead MarCom efforts with cross-functional teams to build an always on communications platform to support the brand, through podcast, content collaborations, event sponsoring, influencers, ambassadors and social & traditional media channels.
- Create and coordinate media and influencer programs to cover and amplify content on experiences, sponsorships and special events.
- Development storytelling, narrative, content creation and ghost writing for internal spokespersons.
- Lead external campaigns on DEI & ESG topics & DEI spokesperson.
- Leader of the regional chapter PRIDE BRG/ERG.
- Supported public relations and external communication efforts to maintain relationships with key opinion leaders.
- Built and strengthened industry partnerships to improve amplification coverage and maximize effectiveness of MarCon strategies.
Manager Communications, Mexico & Central America
Mastercard
Mexico City
08.2014 - 06.2018
- Developed External & Internal Communications strategies to drive forward progress in public relations.
- Cultivated strong corporate image and identity with clear branding.
- Fostered positive relationships with key journalists in top tier national and trade publications.
- Analyzed market data & competitors to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Assisted with media interviews, prepping and briefing top executives.
- Authored fresh and engaging press releases and prepared complete press kits.
- Taught in-house employees strategies for successful internal and external communications, including brand ambassador program.
Education
Certification - Digital Marketing
University of Illinois Urbana-Champaign
Chicago, Il11.2020
Master of Science - Marketing
University Anahuac
Mexico City03.2008
Bachelor of Science - Mass Communications
University Anahuac
Mexico City12.2005
Skills
- External & Internal Communications
- Social Media & Digital Communications
- MarCom Strategy Development
- PR Strategy & Events
- Market Trend Analysis and Measurement Tools Management
- Critical Thinking
- Cross-Departmental Alignment
Accomplishments
- 2022 Mastercard President's Award Winner for Best MarComms DEI Campaigns
- Project Lead for the First Ever Press Conference in the Metaverse in LATAM.
- 2018 Mastercard President's Award Winner for Best Diversity and Inclusion Campaign
- 2017 CEO Force for Good Award for Best Social Campaign.
Certification
- Digital Marketing Certification - LinkedIn Certifications
- Introduction to NFTs: Non-Fungible Tokens - LinkedIn Certifications
- Introduction to Blockchain and Cryptocurrencies - LinkedIn Certifications
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Sr. Manager External & Digital Communications, LAC
Mastercard
07.2018 - Current
Manager Communications, Mexico & Central America
Mastercard
08.2014 - 06.2018
Certification - Digital Marketing
University of Illinois Urbana-Champaign
Master of Science - Marketing
University Anahuac
Bachelor of Science - Mass Communications
University Anahuac
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