Roberto De Aranzamendi

Overall responsible for driving the cross-functional customer-centric and omnichannel ways of working in the sales market. (90 stores & 3 digital stores in 3 markets - Aprox 50 team memebrs)

• Set and follow up on sales market KPIs and goals related to Sales, Customer Base Value, Brand Value, and Profit.
• Drive seamless customer experience by securing strong operations and commerciality in both physical and digital store.
• · Drive a mindset of omni customer centricity, commerciality, business growth, and “test & learn” entrepreneurship.

Lead a locally relevant commercial execution by adapting the commercial regional strategy for stores. (80 stores in 3 markets - Aprox 30 team memebrs)

• Drive sales & Profit for the store channel.
• Responsible for visual presentation, assortment execution and store operations of retail in the sales market.
• Secure customer relevance and long-term profitable growth through optimizing the regional strategy to local needs.
• Set clear commercial priorities.
• Follow-up commercial results and KPIs.

Identify sales opportunities and implement strategies to enhance shopping experience in the stores in the market.

(30 stores & 3 Area teams in 3 Countries)

• Together with the Sales Team, set local strategy, drive sales & profit results.
• Lead the Area teams to focus directly in store execution linked to local strategy.
• Ensure, maintain & increase H&M standards of customer service.
• Keep up to date with customers needs and competitors and market trends.

Overall responsible to achieve sales and profit goals within the stores from the area. (25 stores and 35 direct reports in 3 markets).

• Set & follow up sales and profit goals and KPIs.
• Secure standards on store presentation, stock levels, hours and headcount, maintenance and customer service.
• Responsible for Union relations in the 3 markets.

Together, with the Area Team and the Sales Market team, responsible for maximizing selling potential while driving sales performance and customer centricity in a specific area (25 to 30 stores).

• Responsible for reaching the Sales & Profit goals in your Area by securing stores deliver a Great Customer Experience.
• Perform monthly P&L analysis to determine actions to improve results.
• Follow up sales and hours planning to support and educate Stores in aligning sales planning and scheduling to improve efficiency and drive a great customer experience.
• Set hourly function plan with Store Management to enable strong and efficient Store Operations
• Review concept selling performance and ensure right stock levels and garment availability with Merchandising Team and Store Management

Responsible for supporting the Sales & Profit in an Area by setting a security plan to deliver the Best Customer Experience in line with set goals and Country Security focuses.

• ·Support the store management to achieve store audit expectations and action plan, follow up where required and ensure the Area manager and Compliance Manager are informed of the actions after store audit.
• Detect and manage potential Crisis situations and coordinate it in case of real Crisis and emergencies.
• Create and implement the Loss prevention Strategy for reducing shrinkage in your area.
• Support the stores with inventory preparation and conduct visits in priority stores.