Roberto Rodarte
Executive General Manager
Monterrey
Summary
Experienced executive with a strong background in strategy, operations, and finance, specializing in the e-commerce industry. Co-founded successful e-commerce companies in Mexico and led digital transformation at Office Depot de México. Currently, as General Manager at Yomp!, driving innovative changes in the mom and pop grocery store industry. Skilled in fostering productive and engaged teams. Holds an MBA from the University of Texas and a BS in Chemical Engineering from Tec de Monterrey, equipped with the knowledge and expertise to excel in diverse business environments.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work History
Director General
Yomp! Arca Continental
Monterrey
01.2020 - Current
- Leading a team of 600+ collaborators dedicated to digitizing mom-and-pop stores in LATAM.
- Demonstrated impressive three-fold annual growth, positioning the company for continued success.
- Achieved financial sustainability and profitability by the end of the second year.
- Building the best digital platform for these stores, emphasizing collaboration as a crucial factor.
- Committed to not only developing technology but also providing customer training for better decision-making in their stores.
- Working together to empower small businesses and help them thrive in the digital age.
- Worked closely with organizational leadership and board of directors to guide operational strategy
- Managed daily operations while overseeing multiple locations to foster increased productivity
- Formed strategic partnerships and connected with potential clients to drive business development
Chief Digital Officer
Office Depot de Mexico
Ciudad de Mexico
10.2018 - 01.2020
- Led the eCommerce department, driving growth and success in online sales.
- Initiated the digital transformation department, spearheading efforts to modernize and innovate across the organization.
- Pioneered the development of an augmented reality platform, enhancing customer engagement and interaction.
- Established a digital copy center, strategically driving foot traffic to physical stores and boosting overall customer experience.
- Coordinated teams of design and implementation professionals to manage all project objectives
Chief Digital Officer
Grupo Gigante
Ciudad de Mexico
12.2017 - 10.2018
- Spearheaded digital transformation of Grupo Gigante, overseeing well-known brands like Office Depot, Petco, The Home Store, Grupo Toks, and Gigante Grupo Inmobiliario.
- Collaborated closely with CEOs to formulate a comprehensive digital transformation strategy, identifying key priorities and strategic investments.
- Established dedicated digital transformation teams in each business unit to ensure effective implementation and drive growth.
- Fostered successful outcomes for initiatives through the dedicated efforts of the digital transformation teams across the organization.
Chief Executive Officer
Gaudena
Ciudad de Mexico
07.2014 - 09.2016
- Co-Founded pioneering online retailer, prioritizing exceptional customer experience, fast delivery, and diverse product offerings.
- Achieved outstanding results, including 20% Sales CAGR and a loyal customer base of 50,000+ active users.
- Implemented innovative marketing strategies resulting in a 65% improvement, 1.2% conversion rate, and 68% growth in recurring revenues.
- Successfully increased Net Promoter Score (NPS) from 50% to 67%, driven by dedicated customer service focus.
- Managed complex supply chain, sourcing from 200+ suppliers and offering 10,000+ products across multiple channels.
- Leveraged cutting-edge online store and mobile platform technology to expand into new product categories.
- Secured significant funding of $7M USD through successful financing rounds.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress
- Developed key operational initiatives to drive and maintain substantial business growth
- Maintained P&L and shouldered corporate fiscal responsibility
Chief Operating Officer
Gaudena
Ciudad de Mexico
07.2012 - 06.2014
- Experienced e-commerce professional with a proven track record of significant contributions to companies.
- Established robust logistic infrastructure, processing over 2,000 daily orders.
- Opened new distribution center to support company growth and expansion.
- Streamlined purchase processes, enhancing customer experience and satisfaction.
- Diversified payment options, resulting in improved conversion rates.
- Implemented multichannel communication strategies for enhanced customer engagement.
- Built a strong leadership team, fostering growth and driving success.
- Recognized for creative problem-solving and dedication to customer satisfaction.
- Appointed as CEO in 2014, overseeing team of five direct reports and 50+ employees, driving further growth and making an impact in the industry.
- Refined organizational structure to consolidate, streamline, and delineate necessary functions
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
Project Manager
Sintec
Ciudad de Mexico
08.2011 - 06.2012
- Collaborated with a major CPG company in Mexico, enhancing their supply chain and commercial procedures to improve service levels in traditional and organized trade channels.
- Engaged directly with C-level executives to drive the transformational initiatives.
- Achieved remarkable results within a year, increasing the fill rate from 85% to 98% and generating savings of $20M MXP.
- Played a crucial role in partnering with a prominent Coca Cola Bottler to strategize effectively for Walmart's introduction of the new "small box" concept in Mexico and Latin America.
Co-Founder & Chief Operating Officer
Brandsclub Mexico
Ciudad de Mexico
02.2010 - 07.2011
- Co-founded and led a pioneering online retailer in Mexico, disrupting the market with a high-discount strategy targeting the middle-class segment.
- Achieved impressive sales of over $2M USD within the first year, accompanied by a remarkable marketing ROI of 500%.
- Built and managed operations and customer service departments from scratch, growing the team to 60 employees.
- Established a robust logistics operation, processing over 700 orders daily and offering a wide selection of 600+ brands online.
- Implemented a 3PL system for streamlined logistics, achieving a 24-hour lead time from reception to shipment and delivery to 90% of Mexico's postal codes.
- Pioneered cash on delivery as a payment option, which quickly grew to represent over 35% of total volume.
- Solidified the company's position as a trusted and respected brand in the e-commerce industry, with over 14,000 active customers and an NPS of over 50%.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Established foundational processes for business operations
Business Consultant
Sintec
Monterrey
05.2008 - 02.2010
- Collaborated with a major Coca-Cola bottler in the world to revamp their supply chain process for Central America and Colombia, resulting in improved efficiency and cost savings.
- Led a cross-functional team at a big steel industry company in Mexico to implement customized sales and operations plans, resulting in better alignment and increased profitability.
- Spearheaded the design and implementation of a transportation planning process at a major CPG in Mexico, generating annual savings of $18M MXP.
- Streamlined inventory policies and practices using reverse logistic principles at one of the biggest beer companies in the world, resulting in benefits of $24M MXP.
Production and Maintenance Manager
Pepsico
Monterrey
08.2006 - 02.2008
- Implemented changes to the roles of production and maintenance supervisors, and introduced a variable payment system to 15 production lines. This resulted in improved KPIs, plant fill rate, raw material yield, and productivity on two production lines by over 35%.
- Managed 15 direct reports and 1,500 indirect reports in the plant.
Education
MBA - Business
Texas McCombs School of Business
Austin Texas 08.2005 - 06.2007
Bachelor of Science - Chemical Engineering
Tec De Monterrey
Monterrey 08.1997 - 12.2001
Skills
Team Leadership
Timeline
Director General
Yomp! Arca Continental
01.2020 - Current
Chief Digital Officer
Office Depot de Mexico
10.2018 - 01.2020
Chief Digital Officer
Grupo Gigante
12.2017 - 10.2018
Chief Executive Officer
Gaudena
07.2014 - 09.2016
Chief Operating Officer
Gaudena
07.2012 - 06.2014
Project Manager
Sintec
08.2011 - 06.2012
Co-Founder & Chief Operating Officer
Brandsclub Mexico
02.2010 - 07.2011
Business Consultant
Sintec
05.2008 - 02.2010
Production and Maintenance Manager
Pepsico
08.2006 - 02.2008
MBA - Business
Texas McCombs School of Business
08.2005 - 06.2007
Bachelor of Science - Chemical Engineering
Tec De Monterrey
08.1997 - 12.2001
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