Rockey Simmons
Blog And Social Media Specialist
San Diego
Summary
Professional with a strong focus on content creation, prepared to drive impactful results through innovative storytelling and consistent quality. Known for seamless team collaboration, adaptability to changing needs, and unwavering reliability. Possesses advanced skills in digital marketing, social media management, AI integration and SEO, coupled with a keen understanding of audience engagement and brand voice alignment.
Overview
5
5
years of professional experience
Work History
Digital Content Creator
Reputation Defender
03.2023 - 12.2025
- Developed social media content across various platforms, resulting in higher engagement rates.
- Enhanced brand visibility by ranking on page one of Google by creating engaging digital content.
- Analyzed performance metrics of digital content and consulted on the best course of action for improvement.
- Developed blog content and SEO strategies such as outlines, content plans, New AI strategies, and consulting that drove social media and blog engagement and referrals back to the website.
- Leveraged analytics data to identify popular topics among target demographics, informing future content initiatives.
- Developed extensive research strategies to ensure accurate facts and analytics to display authority within the content.
- Collaborated with marketing leaders to deliver updates and performance metrics.
STAFF COPYWRITER
Stone Press
11.2020 - 11.2023
- Researched industry trends and customer preferences to inform sales copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality for different digital products.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited the final copy for accuracy and to correct grammar errors.
- Increased sales through affiliate marketing relationships.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth and sales to over $8,000 per day.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
Education
Associate of Applied Science - Respiratory Therapy
Erie Community College
Buffalo New York 05.2001 -
Skills
Content strategy
Digital marketing
Social media marketing
Copywriting
Keyword research
Audience engagement
Timeline
Digital Content Creator
Reputation Defender
03.2023 - 12.2025
STAFF COPYWRITER
Stone Press
11.2020 - 11.2023
Associate of Applied Science - Respiratory Therapy
Erie Community College
05.2001 -