Summary
Overview
Work History
Skills
Additional Information
References
Timeline
Generic
Rodrigo Carreon

Rodrigo Carreon

Creative Specialist / Content Manager / Project Manager

Summary

Resourceful Specialist offering expertise in fast paced B2B Creative-as-a-service and Software-as-a-service, copywriting, social network best practices and problem-solving with excellent customer service. Adept at quickly learning new elements and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.

Avid tech-text guru and social media owl.

Overview

11
11
years of professional experience

Work History

Brand Asset Manager

ICP
04.2024 - Current
  • Streamlined operations, optimizing the use of technology for tracking and reporting performance metrics.
  • Mentor junior team member, fostering an environment of continuous learning and professional development.
  • Foster strong relationships with clients, understanding their investment goals and aligning assets accordingly.
  • Proactively identified areas for process improvement, driving increased efficiency throughout the organization.
  • Ensure a clean pipeline and workflow to achieve continuous upload times within SLA
  • Enrich upload request with relevant keywords and metadata
  • Rich focus on IP right management


Content Manager and Head of Digital Strategy

Coronel Creatives
10.2023 - 03.2024
  • Edit and proofread content for accuracy and readability
  • Currently conducting internal audits to implement effectiveness in internal workflows and KPI's (they are all met, to the date)
  • Implementation of streamline processes for better communication internally and externally for account management purposes
  • Internally onboarded social media team to use social media management platforms and ads training
  • Review of monthly social media number reports based on client based KPI's
  • Collaborate with designers and developers to deliver on-brand content in alignment with brand vision
  • Approve, review and edit content flowing to social media channels.

Creative Specialist

Shuttlerock
01.2023 - 07.2023
  • Built powerful connections and offer real-time innovative and creative insights to top-tier advertisers and channel partners, including industry giants like Meta, Google, Pinterest and TikTok.
  • Lead the creative strategy for interactive partner programs including Polling, Carousels, and different social media strategy styles
  • Provide clients with industry and social network best practices, creative trends and creative options
  • Liaised between partners and design studio through creative proposals and brief submissions closely monitoring each project workflow and production
  • Streamlined workflow for one of the largest Enterprise accounts to increase their deliverable output by 20% and improve Customer Satisfaction (CSAT) month over month.
  • Lead demo and onboarding calls with clients to the in-house cloud platform.

Enterprise Advocate

Hootsuite
04.2017 - 08.2022
  • Worked hand in hand with Enterprise clients on a daily basis to address technical and product requests and review strategies and possibilities for managing social presence.
  • Engaged in process and workflows improvement both internally and externally.
  • Communications happened within a combined set of channels such as chat, social networks, email and telephone queries with an evolving set of KPI's respective to Enterprise commercial response rates.
  • Built strong relationships between company and clients by ensuring all their needs be met and addressed, adapting to each of their needs

Community Manager and Copywriter

Ryo Agency
01.2020 - 10.2021
  • Worked curating content for designated client social media networks, website and any other client need (news letters, communication emails, magazine articles, product campaigns).
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Managed competing deadlines with efficiency.
  • Produced original, creative content for promotional advertisements and marketing materials.

Copywriter and Translator

PRIM Eventos
09.2013 - 09.2016
  • Managed all logistics for events and clients, fulfilling any need for copywriting or logistic planning relevant to the project.
  • Supported client projects from planning to on-time completion of quality deliverables.
  • On-site localization and simultaneous translation within Tech industry events.

Skills

Expert in SaaS (Software as a Service)

Expert in CaaS (Creative as a Service)

Customer Relations

Teamwork and Collaboration

Additional Information

LinkedIn: www.linkedin.com/in/roca-rocko/

References

Camille Barbeau from Lululemon

camillebarbeau@gmail.com · +1 (604)600-6690


Marília Miños from RYO Agency

comunicamariliaminos@gmail.com · +54 9 11 2261-1467

Alejandra Duplancher from Hootsuite

alejandra.duplancher@hootsuite.com · +52 56 1818 2289


Evan Wynkoop from Shuttlerock

eowynkoop@gmail.com

Timeline

Brand Asset Manager

ICP
04.2024 - Current

Content Manager and Head of Digital Strategy

Coronel Creatives
10.2023 - 03.2024

Creative Specialist

Shuttlerock
01.2023 - 07.2023

Community Manager and Copywriter

Ryo Agency
01.2020 - 10.2021

Enterprise Advocate

Hootsuite
04.2017 - 08.2022

Copywriter and Translator

PRIM Eventos
09.2013 - 09.2016

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Rodrigo CarreonCreative Specialist / Content Manager / Project Manager