Rocío Berenice Güereque Dorado
Chihuahua, Chih.
Summary
Results-oriented Engineering Sales Professional with a strong background in the metalworking industry. Proven ability to drive revenue growth through technical expertise, customer relationship management, and effective sales strategies.
Overview
6
6
years of professional experience
Work History
Regional Sales Manager
Winoa Mexico
01.2022 - Current
- Leading webstore sales, achieving a 20% increase in the first year, and consistently surpassing goals from July in the second year
- Managed over 20 leads per day, providing technical support, and preparing corresponding quotations.
- Development of a loyal customer base with recurring purchases, representing 50% of the webstore sales.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Exploration and acquisition of new international suppliers for both product sales and transportation and freight services
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Provided sales forecasts for product sales opportunities within assigned accounts.
- Verified transactions, product orders and shipping dates and entered information into databases and reports.
- Tracked orders and notified customers of status or potential delays.
- Reduction in re-billing by 10% upon assuming full control of the sales operation
Technical Advisor
Winoa Mexico
08.2018 - 01.2022
- Served as primary point of contact for triaging technical issues.
- Reviewed technical guidelines to verify compliance with information security standards and best practices.
- Collected and consolidated technical analyses and drove technical feedback and recommendations to platforms.
- Training for customers, distributors and collaborators in the use of equipment to maximize the use of our products.
- Collaboration with the marketing department for the development of technical literature software and other tools to support a technical approach to the commercialization of the Company's products.
- Collaborated with personnel to provide updated knowledge regarding industry application standards and specifications.
Technical Manager
Cutting Fluids
05.2017 - 08.2018
- Managed implementation of new technological improvements resulting in increased efficiency.
- Developed suggestions for technical process improvements to optimize resources.
- Analyzed project-related information and made recommendations based on discoveries.
- Communicated project status, delivering audience messages and change management with clients.
- Met with clients to gather and understand requirements and coordinated with system administrators and directors to plan and schedule project activities.
- Leader in the coordination of all product and equipment trials including supervision for the efficient performance and success of the trial.
Education
Bachelor of Science - Material Engineering
Instituto Tecnológico De Chihuahua
Chihuahua, Chih.06.2008
Skills
- Profitability Assessments
- Technical Sales
- Closing Techniques
- Client Base Retention
- CRM Software
- Sales Forecasting
- E-Commerce Sales
- Metalworking Processes and equipment
Accomplishments
- Implementation of the ISO 9000 quality management system in which a team of 10 people is supervised in all stages of implementation, from planning and training to auditing and certification.
- I collaborated with the interdisciplinary teams to customize and adapt the CRM Hubstop platform according to the needs of the company, ensuring a smooth and effective adoption, optimizing customer relationship management and significantly improving sales efficiency and customer service.
Languages
Spanish
English
Timeline
Regional Sales Manager
Winoa Mexico
01.2022 - Current
Technical Advisor
Winoa Mexico
08.2018 - 01.2022
Technical Manager
Cutting Fluids
05.2017 - 08.2018
Bachelor of Science - Material Engineering
Instituto Tecnológico De Chihuahua
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