Rodrigo Álvarez

- Healthy Life Projects & Libella Institute | Current
- Sanki Global Project: Mexico, USA, Colombia and Peru | Jul. - Oct. 2024
Responsibilities include designing and leading marketing and communication strategies in national and international markets, developing initiatives that strengthened brand positioning and business growth in digital and traditional environments.
• Key responsibilities include implementing omnichannel strategies, optimizing communication and engagement in different channels.
• Designed training programs for sales teams, improving their performance and alignment with commercial objectives.
• Restructured and formed multifunctional teams, integrating specialists in digital, traditional, and marketplaces marketing.
• Developed market-specific strategies, driving online and offline sales growth.
• Optimized digital media to increase brand visualization and lead generation, driving conversion funnel growth.

• Exceeded business targets with 22% growth in annual sales and 18.9% growth in registrations
• Increased social media engagement and followers by 35% through optimised content strategies
• Led website relaunch and app launch, improving user experience and increasing conversion
• I built a high-performing team, achieving career promotions for 30% of team members.

• Designed and implemented digital, web and social strategies to align with client business goals.
• Increased traffic and interaction on digital platforms by 35%.
• Worked cross-functionally with various departments on projects.

• I designed custom strategies for clients such as Capri Labs and Yumma Superfoods, achieving a 50% increase in organic traffic.

• Increased web traffic by 90% through SEO and SEM optimisation strategies
• Relaunched websites and designed digital strategies for dermocosmetics, generating 8.4% of total sales.

• Increased sales by 8% and retail space by 15% through innovative content strategies.