Rodrigo Hernandez Aguilar

• Project Management of diverse teams worldwide, using various software tools such as Monday.com, Jira, and Confluence.
• Generated leads from various promotional channels, converting from MQL to SQL.
• Engaged the customer journey across numerous promotional channels and accomplished a growth of 80% per channel (email, Web, Adverser, Nurture, Social).
• Managed research implementation of the Monday.com module for AMS region involved with global teams, back end, production and QA.
• Developed, executed and evaluated campaigns for the IS and SMB business unitsacross the Americas.
• Generated reports of pipeline analysis across platforms (MS, Dynamics, Marketo).
• Managed third party vendors such as Demandbase and Pathfactory.
• Coordinated webinars and ensured on-demand availability.
• Worked with 3rd party paid media platforms to create net new content to support content syndication programs.

• Implemented an order module and tracking on Salesforce.
  
• Developed and managed digital strategies on social media, optimized SEO/SEM.
  
• Managed Website front & back end, UI/UX teams.
  Organized 3rd party agencies for social media,roadshows, trade shows, field marketing, web pages and vendors.
  
• Brand Identity management - internally and externally.
  Analyzed and reported on sales reps’ performance through Salesforce.
  
• Catalog price management in CRM (Salesforce).
  Created and implemented a chatbot for automation and customer service monitoring (Botmaker).
  
• Provided support to E-commerce Development.

• Market research and analysis across different channels.
  End to end development of new products; feasibility, demand, branding, and monitoring.
  
• Product portfolio analysis, focus on evaluate sales results on areas of
  opportunity.
  
• Coordinated trade shows such as Expoferretera and CIHAC.
  
• Provided training to the commercial area in product marketing.
  
• Acquired the National Roadshow Certification for B2B Market.

• Managed the assigned budget for large format printing.
  
• Warehouse control for marketing activation materials.
  
• Assistance in commercial events, store openings, and kickoffs.