Rogelio Barahona
General Management, Sales, Strategy, Planning, Consultant
Monterrey,Nuevo Leon
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Strategic Project (M&A)
CEMEX Central
08.2025 - Current
- Strategic multiyear Project development for ExCo, CEO, Chairman of the Board. Sales, Development, JV.
- Sales, GM, Board member
Sales and Commercial Development Director
CEMEX Jamaica
07.2022 - 07.2025
- Comm Dev for English speaking Caribbean + sales in Jamaica; Board member in Bahamas companies.
- Commercial, Retail, Other businesses (P&L)
GM/Country Manager
CEMEX Bahamas
06.2019 - 06.2022
- Responsible for record P&L, multi-year debt elimination, Sales, GM, Board member.
- Sales, GM, Board member
Global Adoption & Engagement Leader
CEMEX Central
07.2018 - 05.2019
- Operating model design & roll out aiming to increase CEMEX’s global Salesforce quality-usage of our CRM.
- Commercial development, IT, Analytics
Commercial Director
CEMEX Nicaragua
03.2016 - 07.2018
- Responsible for sales, commercial development, Construrama retail network (+19%yr1, +52%yr2) Board member and director in chambers of commerce.
- Commercial, Retail, Other businesses (P&L)
- Provided extensive leadership by effectively communicating strategic goals and plans.
Construrama Country Manager
CEMEX Mexico
09.2014 - 02.2016
- Construrama 2.0 launch and internal process “ISO” for clients “Sello de la Casa” deployment reengineering (+15X yr1, +4X yr2).
- Commercial, Franchise, Expansion, GM
Commercial Manager
CEMEX Mexico
10.2011 - 08.2014
- Key national account administration and special projects fulfillment and follow up. Increased profitability and service levels.
- Commercial, Logistics, Strategy, GM
Regional Coordinator
CEMEX Mexico
01.2009 - 09.2011
- Strategy definition & analysis for our markets in collaboration with our sales force and clients.
- Commercial, Intelligence
Strategic Planning Advisor
CEMEX Mexico -Planning
12.2006 - 12.2008
- Competitor & industry diagnostics and evaluations.
- Planning, Commercial, Competitors Intelligence
Consultant in Sourcing and Inventory
London Consulting Group
01.2005 - 01.2006
- Rooster Products– Guadalajara, MX.
- Consultant – New Businesses - San Jose, Costa Rica
- Consultant in Sourcing and Inventory – LUFUSSA -Choluteca, Honduras.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
Education
Industrial Engineer -
Tec De Monterrey
Monterrey, Mexico05.2004
Skills
International & multicultural experience and a wide business view
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Customer service
Microsoft office
Team management
Problem-solving
Interests
Music, reading, fishing
Extracurricular
“Televisa Espacio” ’04 FEITESM Treasurer of the year ’04, SAIS ’02.
Timeline
Strategic Project (M&A)
CEMEX Central
08.2025 - Current
Sales and Commercial Development Director
CEMEX Jamaica
07.2022 - 07.2025
GM/Country Manager
CEMEX Bahamas
06.2019 - 06.2022
Global Adoption & Engagement Leader
CEMEX Central
07.2018 - 05.2019
Commercial Director
CEMEX Nicaragua
03.2016 - 07.2018
Construrama Country Manager
CEMEX Mexico
09.2014 - 02.2016
Commercial Manager
CEMEX Mexico
10.2011 - 08.2014
Regional Coordinator
CEMEX Mexico
01.2009 - 09.2011
Strategic Planning Advisor
CEMEX Mexico -Planning
12.2006 - 12.2008
Consultant in Sourcing and Inventory
London Consulting Group
01.2005 - 01.2006
Industrial Engineer -
Tec De Monterrey