Summary
Overview
Work History
Education
Skills
Websites
Software
Interests
Timeline
Generic

Rogelio Mendoza

Lead Field Marketing Sr. Manager
Mexico City

Summary

Experienced marketing specialist with a strong track record in developing and implementing successful field marketing campaigns. Proven ability to drive brand awareness, generate leads, and foster team collaboration to achieve tangible results. Adaptable to evolving market needs, utilizing analytical skills and effective communication to optimize marketing efforts. Recognized for reliability and unwavering commitment to achieving organizational goals.

Overview

16
16
years of professional experience
1
1
Language

Work History

Lead Field Marketing Manager

Dynatrace
03.2018 - Current
  • Championed innovative solutions to address market challenges, positioning the company as an industry leader in the region.
  • Spearheaded community outreach programs, strengthening the company''s presence within local markets.
  • Created and executed [Type] programs to reach [Type] buyers and influencers.
  • Developed aggressive marketing objectives for sales, ROI, and brand loyalty.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Improved website visibility through development and implementation of SEO strategies.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Conducted market research to identify new opportunities and target markets.
  • Utilized data-driven approaches to optimize field marketing tactics for maximum impact.
  • Increased sales through application of [Type] marketing program.
  • Optimized regional marketing budget, maximizing return on investment.
  • Collaborated with internal stakeholders to align field marketing efforts with overall business objectives.
  • Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
  • Implemented effective tracking systems to measure campaign success and inform future marketing decisions.
  • Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
  • Fostered a culture of continuous improvement within the field marketing team, regularly sharing best practices and lessons learned from past campaigns.
  • Negotiated favorable partnerships with vendors, securing cost-effective resources for campaign execution.
  • Built loyal customer bases through consistent engagement strategies across various channels.

Marketing & Innovation Manager

Innbit
10.2015 - 02.2018

Sr. Marketing & PR Manager

Teatrería
04.2013 - 02.2015

Promotion Marketing Manager

Mexican Post
11.2010 - 02.2013

Marketing Manager

Mail Boxes Etc.
01.2010 - 11.2010

PR & Sales Associate

Armani Exchange
05.2009 - 01.2010

Education

Executive Program - Digital Marketing Analytics

MIT Sloan School of Management
Boston
03-2021

Executive Program - Digital Transformation & Business Strategies

IPADE Business School
Mexico City
03-2021

Certificate - PMP Project Management

Stratominds
Mexico City, Mexico
01-2017

Marketing Program - Marketing Management

Bellevue College
Bellevue, WA
10-2009

Bachelor's Degree - Advertising

Universidad Del Pedregal
Mexico City, Mexico
06-2009

Bachelor's Degree - International Marketing

Universidad Del Pedregal
Mexico City, Mexico
01-2004

Skills

Brand standards

Marketing analytics (Ci360, Tableau, PowerBI, Salesforce, Marketo)

Staff management (2 people in Latam)

Product launches

Budgeting and allocation (800K usd per year)

CRM management (Salesforce)

Event management

Market analysis

Competitive analysis

Public and media relations

Customer segmentation

Corporate communications

P&L management

Campaign development

Channel marketing

Direct mail campaigns

Webinar hosting

Trade show management

Customer experience analysis

Sales enablement

Goal oriented

Analytical mindset

Teamwork and collaboration

Problem-solving

Time management

Problem-solving abilities

Social media strategy

Team leadership

Decision-making

Client relationship management

Critical thinking

Active listening

Public speaking

Marketing plan development

Strategic planning

Analytical thinking

Root-cause analysis

Data analytics

Project management

Strategic marketing

Software

Problem Solving

Analyzing

Time Management

Delegating

Goal Setting

Prioritizing

Planning

Negotiating

Decision Making

Adaptability / Mediation

Critical Thinking / objectiveness

Interests

Cycling

Motorcycling

Gym

Family

Culture & Travel

Culinary Tourism

Jigsaw Puzzles

Techno Music

Camping

Basketball

Golfing

Timeline

Lead Field Marketing Manager

Dynatrace
03.2018 - Current

Marketing & Innovation Manager

Innbit
10.2015 - 02.2018

Sr. Marketing & PR Manager

Teatrería
04.2013 - 02.2015

Promotion Marketing Manager

Mexican Post
11.2010 - 02.2013

Marketing Manager

Mail Boxes Etc.
01.2010 - 11.2010

PR & Sales Associate

Armani Exchange
05.2009 - 01.2010

Executive Program - Digital Marketing Analytics

MIT Sloan School of Management

Executive Program - Digital Transformation & Business Strategies

IPADE Business School

Certificate - PMP Project Management

Stratominds

Marketing Program - Marketing Management

Bellevue College

Bachelor's Degree - Advertising

Universidad Del Pedregal

Bachelor's Degree - International Marketing

Universidad Del Pedregal

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Rogelio MendozaLead Field Marketing Sr. Manager