Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Timeline
Generic

Rolando Hermida González

Sr. Marketing Manager
Mexico City

Summary

Highly passionate Sales and Marketing Professional, expert on the development of business relationships and sales with new and current customers, for industries such as IT, Branding, Education and Training, Manufacturing, Industry, PLM, Industrial Traceability, Automotive, Cloud Computing, among others; with wide experience on generating customer and channel partner business demand for more than 30 years uninterrupted. Leading teams through all my career.

Overview

34
34
years of professional experience
2
2
years of post-secondary education
1
1
Language

Work History

Rolando Hermida González
01.2022
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Collaborated with team members to achieve target results.
  • Identified issues, analyzed information and provided solutions to problems.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Developed team communications and information for meetings.
  • Prepared variety of different written communications, reports and documents.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Improved operations through consistent hard work and dedication.
  • Created plans and communicated deadlines to complete projects on time.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.

Marketing and Demand Generation Manager

VIAS3D
Mexico city
10.2019 - Current
  • Helping a wide range of industries to improve their processes and reduce costs through Product Lifecycle Management solutions
  • Assessed account-based marketing strategy for new demand generation and customer expansion.
  • Aligned with sales to optimize outreach strategies, conversion and workflow.
  • Identified, reported and managed significant variances between forecasted sales, budgets and business plans.
  • Interacted with sales and marketing teams to understand demand forecast drivers.
  • Lead the strategy of Digital Marketing with an agency, obtaining great results on positioning the Brand and conversión to leads

Marketing Country Manager

Videojet Technologies
09.2015 - 10.2017
  • Leading a 7 resources team with excellent results with my leadership skills
  • Achieved YOY Growth in new customers FY15 to FY16 of 34%
  • Exceeded marketing sales objective during 2016-2017 FY of 105% in new customers
  • Succeeded on the implementation of a Digital Strategy for Latinamerica countries, generating +$88 KUSD in new customer revenue for those countries.

Mainstream Engineering Manager Mesoamerica

Siemens PLM Software
06.2011 - 09.2015
  • Lead a team of 5 channel partners marketing teams, helping them to generate demand with my methodology
  • YOY Growth of ~11% of Solid Edge (CAD-CAM) sales in 3 years
  • Recruit 2 new indirect business partners, participate in their enablement and readiness to start exploring new geo growth
  • Increase ~4% of Mainstream Engineering brand awareness and sales within new customers of products such as CAD (Solid Edge) and CAE (FEMAP)
  • IBM: ibm

Marketing Manager

IBM de Mexico
07.2009 - 04.2011
  • Lead the use of Siebel CRM improving it´s use and leverage customers pipeline, managed the implementation of this tool with the
  • Telesales
  • Growth the install base in ~3% in two years
  • Enabled more than three different strategies to initiate IBM into the Electronic Invoicing (CFD), as the project leader.
  • Executed optimal sales strategies to achieve commercial goals for target market.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Developed network of related professionals to open up business opportunities.

Small and Medium Business Manager

Microsoft
08.2007 - 05.2009
  • Resources)
  • YOY Growth of Microsoft Dynamics portfolio in ~4%
  • YOY Growth of SMB market install base of ~7%
  • With my leadership I recruit several business partners under a campaign with the Distributors

Marketing Manager

Aspel
Mexico city
06.2003 - 08.2007
  • 15 resources)
  • Succesfully transform the whole brand of Aspel into a complete new one; including the new logotype, the new packaging, the renovated web page
  • Created and executed a successful campaign with an aggressive discount for one single day, which generated more than $2,000
  • KUSD
  • Worked hard on PR strategies, to build a great relationship with media; my Country Manager appeared on the cover of
  • Infochannel two times
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.

Integrated Marketing Communications Manager Strategist

IBM
05.1999 - 03.2003
  • Outsourcing deal closed (Client is confidential) with a 5 years services scope and $5 MUSD deal,
  • Actively participated with the eBusiness IBM Campaign with the implementation of the first web based online business store in
  • Mexico (Customer is confidential).

Learning Services Sales Representative

IBM
01.1996 - 12.2002
  • Planned, managed, and lead the execution the International Seminars, conferences and workshops, hiring international speakers of substance about Business Trends, Business Strategy, Future of Business, Marketing, Finance Trends and Technology Trends
  • Created demand generation campaigns and execute the complete delivery of such events and seminars
  • Selling +$1 MUSD in 3 years .

Affairs Director

Universidad del Valle de México
11.1990 - 07.1996
  • Growth of students number during my management in more than 3,000 (25%)
  • Presented accurate forecast of new students to the board of directors
  • Lead a team of more than 25 resources, implement the Internet usage within the team and emailing usage, rather than paper communications.

Education

Diploma - Business Analytics/Economics for Managers/Financial Accounting

HBX Harvard School of Business
01.2016 - 01.2017

Diploma - Marketing, Industry

Instituto Tecnológico y de Estudios Superiores de Monterrey
01.1999 - 01.2000

Communications Bachelor’s Degree - Marketing

Universidad Intercontinental

Skills

Expert on development and execution of B2B marketing and sales-growth strategies Digital Marketing and Traditionalundefined

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Quote

There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin

Timeline

Rolando Hermida González
01.2022

Marketing and Demand Generation Manager

VIAS3D
10.2019 - Current

Diploma - Business Analytics/Economics for Managers/Financial Accounting

HBX Harvard School of Business
01.2016 - 01.2017

Marketing Country Manager

Videojet Technologies
09.2015 - 10.2017

Mainstream Engineering Manager Mesoamerica

Siemens PLM Software
06.2011 - 09.2015

Marketing Manager

IBM de Mexico
07.2009 - 04.2011

Small and Medium Business Manager

Microsoft
08.2007 - 05.2009

Marketing Manager

Aspel
06.2003 - 08.2007

Integrated Marketing Communications Manager Strategist

IBM
05.1999 - 03.2003

Diploma - Marketing, Industry

Instituto Tecnológico y de Estudios Superiores de Monterrey
01.1999 - 01.2000

Learning Services Sales Representative

IBM
01.1996 - 12.2002

Affairs Director

Universidad del Valle de México
11.1990 - 07.1996

Communications Bachelor’s Degree - Marketing

Universidad Intercontinental

Similar Profiles

CREATE PROFILE
Rolando Hermida GonzálezSr. Marketing Manager