Ross Ramírez Zarate
Monterrey
Summary
With 19 years of experience in the audiovisual, marketing, and gaming industry, have evolved from initial role as Director of Audiovisuals and Postproduction to becoming Co-founder of Catta Content and Film. Principal focus has been on integrating audiovisual skills with marketing strategies, achieving an annual turnover of over 10 million pesos . Currently, as Digital and Project Director at Joybrands, leading the expansion into the gaming world. Professional Project Management Specialist with experience working with teams to accomplish short- and long-term project goals. Managed budgets and monitored project costs.
Overview
19
19
years of professional experience
Work History
Digital and Project Director
Joybrands
Monterrey, NLE
06.2021 - Current
- Currently working as Digital and Project Director at Joybrands.
- Oversaw up to 12 projects simultaneously without sacrificing standards
- Oversaw business operations and produced updated status reports outlining each project to meet milestones
- Developed and oversaw project operations and managed multi-functional issues through resolution
- Directed project design functions, developed proposals and conversed with customers and funders
Catta Content and Film
Joybrands
Monterrey, NLE
01.2017 - 01.2020
- Co-founder, developed strategies, achieved annual turnover of over 10 million pesos.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
Comunidad MEM
JoyBrands
Monterrey, NLE
01.2015 - 01.2017
- Created digital platform on Facebook for specialized content.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Marketing Specialization
01.2014 - 01.2015
- Transitioned into marketing, integrating audiovisual skills.
Director of Audiovisuals and Postproduction
Diferentts
San Pedro, NLE
01.2005 - 01.2014
- Developed audiovisual projects.
- Direct short cinema
- Directing 3 short films
- focused on commercial audiovisual production
- Co-founder of Nopal Creativa Producciones, a production house dedicated to fine art photography and short films
Education
Comertial Direction And International Marketing -
EUDE, Spain
España03.2014
Specialization in Digital Innovation and UX -
San Diego State University
San Diego 08.2018
Business Specialty -
Victoria 147 Academy
San Pedro, NLE02.2016
Bachelor's in Audiovisual Languages - Arts And Entertainment Management
Autonomous University of Nuevo León
NLE12.2004
Skills
- Strategic marketing
- Audiovisual direction
- Digital innovation
- Gaming
- Gamification
- Business development
- Digital strategies
- Project management
- Business synergies
- Conflict Resolution
Accomplishments
- 2019 Best global campaign for Detective Pikachu launch
- Nomination and award for the best internet campaign in 2020
Languages
Native Spanish
Advanced English
Intermediate French
Current Focus
Developing business strategies and expanding into the gaming industry
Training
Digital Business and UX, 2018, Specialization in digital innovation, San Diego State University
Timeline
Digital and Project Director
Joybrands
06.2021 - Current
Catta Content and Film
Joybrands
01.2017 - 01.2020
Comunidad MEM
JoyBrands
01.2015 - 01.2017
Marketing Specialization
01.2014 - 01.2015
Director of Audiovisuals and Postproduction
Diferentts
01.2005 - 01.2014
Comertial Direction And International Marketing -
EUDE, Spain
Specialization in Digital Innovation and UX -
San Diego State University
Business Specialty -
Victoria 147 Academy
Bachelor's in Audiovisual Languages - Arts And Entertainment Management
Autonomous University of Nuevo León
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