Rubi Yu De La Cruz

Lead Creators Manager

• Leadership & Team Management
• Creator Growth Strategy: Develop and execute strategies to support and grow the careers of US-based Latinx creators on TikTok LIVE.
• Cross-functional Collaboration: Ensure that creators have access to the resources and tools they need to succeed and stay competitive within the live streaming space.
• Content Strategy & Engagement Optimization: Provide actionable insights to help creators optimize their content for live-streaming success on TikTok.
• Performance Monitoring & Analysis
• Long-term Career Development: Drive efforts to help Latinx creators build sustainable and successful careers in live streaming.

Creator Manager

• Developed the US Latin Creator Program including onboarding, education, campaigns and rewards.
• Educated over 100 creators and increased the revenue of the creator pool through participation in LIVE campaigns
• Creator Data Analysis Improvement and target Education for creator Revenue
• Generate Strategies for US Latin Creators to participate in regional and global campaigns

• Increased brand awareness through the creation of different campaigns
• Enhanced product and content cooperation, to promote platform new products.
• Demonstrated exceptional attention to detail and problem-solving abilities in the face of complex design challenges, resulting in high-quality outcomes on trends developed in TikTok(music/hashtag/effects)

• App localization, translation, creative content management, and help designing and selecting APP functions such as music, magic faces, and events