Summary
Overview
Work History
Education
Skills
Timeline
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Rubén Alejandro Castillo Zuñiga

Summary

Self-starting Account Manager with 6 years of experience in E-commerce industry. Expert in sales and client relations with proven success streamlining processes for improved account growth. Dedicated to detailed, accurate and quality work.

Overview

6
6
years of professional experience

Work History

Cross Border Agent

Mercado Libre Mexico
07.2022 - 07.2023
  • In charge of the ME1 program within Mercado Libre, managing the operation and service of this logistics model for Brazil, Peru, Chile, Argentina, Uruguay, Colombia and Mexico.
  • Recommended process improvements to continually identify, analyze and fix constraints and challenges.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
  • Researched and adopted new technologies to add value to existing offerings.
  • Monitored compliance and filing requirements in conjunction with staff and management.
  • Evaluated customer needs and feedback to drive product and service improvements.

Senior Brand Manager

Valoreo
03.2021 - 04.2022


  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.

Direct Sales Representative

Amazon Mexico Marketplace
10.2019 - 03.2021
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Identify, qualify, acquire and grow selling partners either retail or marketplace side
  • Implement and track metrics for recording the success and quality of the sellers in territory. Use these metrics to guide my work and uncover hidden areas of opportunity.
  • Develop a clear understanding of the Selling on Amazon products along with the features and functionalities.
  • Develop a thorough understanding of the e-commerce industry and competitive environment including knowledge of competitive product offerings.
  • Engage with merchants to understand their needs and gauge fit with the Amazon Services product set.
  • Create and articulate compelling value propositions around the Selling on Amazon product.
  • Manage numerous opportunities concurrently and strategically.
  • Analyze customer data and make recommendations in order to maximize the potential of the assigned territory. Execute successfully on the plan recommended.
  • Prepare and deliver business reviews regarding progress and state of health for the respective territory.
  • Manage complex contract negotiations and serve as a liaison to the legal team.
  • Meet or exceed quarterly revenue targets and operational metrics.

Account Manager

Amazon
04.2017 - 10.2019
  • Exceeded sales goals and market competitions through effective negotiation of product and pricing.
  • Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.
  • Managed 90 accounts per year by reviewing and mitigating discrepancies and collaborating with account holders.
  • Brought Xiaomi as brand to sell directly to Amazon Negotiated an increase on the margin by 35% for products, generating 3.5M MXN during the last quarter of 2019
  • Boosted sales numbers with proactive account servicing and diligent relationship-building.
  • Listened attentively to client feedback
  • Got Promoted on October 2019.
  • Managed 3 of the biggest accounts for Tools and Home Improvement (Bosch, Aksi, Santul) increasing the sales during marquee events 85%.

Education

Bachelor - Marketing

Universidad Tecnológica De México
CDMX
11.2021

Skills

  • Sales
  • Direct Sales
  • Sales Goals
  • Account Management
  • Prospecting Clients
  • Lead Generation
  • Customer service
  • Communications

Timeline

Cross Border Agent

Mercado Libre Mexico
07.2022 - 07.2023

Senior Brand Manager

Valoreo
03.2021 - 04.2022

Direct Sales Representative

Amazon Mexico Marketplace
10.2019 - 03.2021

Account Manager

Amazon
04.2017 - 10.2019

Bachelor - Marketing

Universidad Tecnológica De México

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Rubén Alejandro Castillo Zuñiga