SANCHIT KULSHRESHTHA
Summary
Highly motivated and accomplished marketing professional with experience in Media & Entertainment, Sports, and Real Estate industries. Proven track record in creating and executing strategic and innovative marketing and communication plans to enhance brand positioning, increase market share, and drive business growth. Strong focus on achieving business targets, and consistently delivering results that exceed expectations.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Deputy General Manager - Marketing
DLF Ltd.
03.2022 - Current
- Company Overview: It is the largest publicly listed real estate company in India, with residential, commercial, and retail properties in 15 states and 24 cities
- Spearheaded marketing campaigns for DLF's premium high-end residential and commercial projects across key locations including Gurgaon, Delhi, Panchkula, New Chandigarh, Lucknow, Indore, Shimla, Kasauli, and Panipat
- Independently developed, managed, and executed the annual brand strategy and marketing budget for DLF's premium high-end residential and commercial projects
- Collaborated with international creative and design agencies based in the USA, UK, and Southeast Asia
- Developed and implemented integrated marketing campaigns (ATL, BTL, and TTL) across multiple media platforms, including print, radio, and out-of-home, targeting both domestic and international markets
- Led online initiatives to enhance brand awareness and engagement across various digital platforms, resulting in a 22% increase in qualified leads
- Worked jointly with cross-functional teams to gain in-depth insights into the customer journey through extensive Voice of Customer research and internal focus groups
- Collaborated with the product development team to design and refine products according to the latest market trends and requirements
- Conducted segmentation and competitive analysis, providing market intelligence on product development, pricing strategies, promotions, and communications
- Planned and organized a diverse array of events, including Big frame Product launches, Celebrity led events - Music Concerts & Speaker sessions, seminars, expos/exhibitions, Channel Partner meets, and internal events, from conceptualization to execution
Senior Lead - Marcom
Viridian Group
11.2015 - 03.2022
- Company Overview: A Singapore-based conglomerate across diversified industries like - start-up accelerator, trade services, hospitality aggregation, and real estate
- Marketing strategy & campaign development for the globally renowned real estate brand 'World Trade Center'
- Conceptualization & execution of marketing campaigns (ATL & BTL) on all media (Print, Radio, & OOH) across domestic & international market
- Drive online activities towards strengthening brand awareness and impact, through Social Media, Websites, Email Marketing, & SEM
- Drive PR activities for engagement with all online and offline media to get maximum impact
- Manage third-party vendors i.e Creative agencies, Offline Media Planning & Buying agencies, PR agencies, Event & BTL Activation agencies, and Digital Marketing agencies
- Manage end-to-end campaigns; from defining objectives and briefing creative & media agencies to coordinating with regional and channel-level sales teams to ensure effective implementation
- Work closely with Sales & channel team to understand the end-to-end customer experience and new product opportunities through the voice of customer research, internal focus groups, and stated channel requirements
- Ensure product awareness to all internal and external stakeholders
- Taking the budget approvals and dividing plans into quarterly and monthly calendars
- Develop segmentation and competitive analysis/market intelligence on product and market development, pricing, promotions, communications
- Manage the entire course of events inclusive of conceptualization, procurement of materials, set design, and shortlisting vendors
- Conducted thorough root cause analysis investigations to identify areas requiring corrective action, mitigating risks associated with recurring issues.
Deputy Manager - Marketing
Wave Group
10.2013 - 10.2015
- Company Overview: Leading business conglomerate across industries - sugar manufacturing, distilleries and breweries, real estate, malls and multiplexes, beverages, sports, education and entertainment
- Communication strategy and campaign development for Wave Infratech's flagship IBM-enabled Smart City project - Wave City residential, commercial & retail projects
- Conceptualized & executed marketing campaigns across all media (print, radio, online, outdoor, EDM, etc.) on pan India basis
- Managed creative agency for design & development of marketing collaterals
- Managed vendors for the production of collaterals & execution of BTL campaigns
- Handled other sales support activities like participation in Exhibitions, direct marketing activities, digital campaigns, etc
- Drive event management firms for venue branding in events & exhibitions
- Handled campaigns for Delhi Waveriders (Delhi Franchise in Hockey India League) on all media vehicles
- Managed in-stadium branding & entertainment during the home matches of Delhi Waveriders
- Coordinated and supervised channel partner activities and did a creative quality check for Channel partners
Assistant Manager
TV Today Network Ltd., 104.8 OYE FM
04.2013 - 10.2013
- Company Overview: An India Today group venture one of India's leading broadcast networks
- Identify and target potential clients through networking, cold calling, and attending industry events.
- Create and deliver compelling sales presentations to demonstrate the value of advertising across different media channels.
- Monitor and analyze campaign performance metrics to provide clients with reports and insights for future improvements
Deputy Manager - Brand Activation
DB Corp (Radio Division). 94.3 MY FM
09.2012 - 03.2013
- Company Overview: A Dainik Bhaskar Group venture, 94.3 MY FM
- Conceptualized and executed BTL Activities for enhancing brand visibility in Chandigarh, Haryana, & Punjab
- Tie-up with major events for getting maximum exposure for the brand
- Supported the sales team with innovative concepts for BTL activation
- Alliance with various music labels to promote artist
- Give brand solutions to the clients and service them as well
- Collaborated with vendors for multiple events and managed the profit & Loss
- Media barter with other media channels to advertise our events for a better approach
Sales Account Manager
Reliance Broadcast Network Ltd., 92.7 BIG FM
01.2010 - 12.2011
- Company Overview: India's largest radio networks with 58 stations, 92.7 BIG FM
- Strategized brand solutions (ATL +BTL) for all clients across verticals
- Managed operations and execution of BTL activations
- Tie up with various local artist & celebrities
- Primarily managed youth-based clients (major educational institutes and SMEs)
- Coordinated with various vendors for optimal budget planning and execution
Education
MBA - Marketing
Amity University
Noida01-2010
Bachelor of Commerce - Foreign Trade
Dr. Bhim Rao Ambedkar University
Agra01-2008
Skills
- Brand Management
- Campaign Development (ATL & BTL)
- Media Planning & Buying
- BTL Marketing
- Digital Marketing
- Event Management
- Exhibition & Expo management
- Vendor Management
- Sales Promotion
- Channel Marketing
- Cross-functional team coordination
Certification
- Google Ads Display, 05/01/20, Google
- Google Analytics, 05/01/20, Google Analytics Academy
- Google Ads Essential Training, 05/01/20, LinkedIn
- Marketing Foundations: Automation, 05/01/20, LinkedIn
- Email Marketing, 04/01/20, Amity Future Academy
- Fundamentals of Digital Marketing, 04/01/20, Google
- Social Media Marketing, 04/01/20, HubSpot Academy
Timeline
Deputy General Manager - Marketing
DLF Ltd.
03.2022 - Current
Senior Lead - Marcom
Viridian Group
11.2015 - 03.2022
Deputy Manager - Marketing
Wave Group
10.2013 - 10.2015
Assistant Manager
TV Today Network Ltd., 104.8 OYE FM
04.2013 - 10.2013
Deputy Manager - Brand Activation
DB Corp (Radio Division). 94.3 MY FM
09.2012 - 03.2013
Sales Account Manager
Reliance Broadcast Network Ltd., 92.7 BIG FM
01.2010 - 12.2011
- Google Ads Display, 05/01/20, Google
- Google Analytics, 05/01/20, Google Analytics Academy
- Google Ads Essential Training, 05/01/20, LinkedIn
- Marketing Foundations: Automation, 05/01/20, LinkedIn
- Email Marketing, 04/01/20, Amity Future Academy
- Fundamentals of Digital Marketing, 04/01/20, Google
- Social Media Marketing, 04/01/20, HubSpot Academy
MBA - Marketing
Amity University
Bachelor of Commerce - Foreign Trade
Dr. Bhim Rao Ambedkar University
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