SANDRA ALMANZA
Mexico City
Summary
Versatile Senior Manager specializing in Digital Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Strategy Senior Manager
Sandoz Mexico
06.2021 - Current
- Led the digital transformation initiatives, driving a strategic plan in collaboration with internal and external stakeholders within the country, region and global level
- Launched several digital channels in order to build an omnichannel strategy with healthcare professionals (Sandoz TV), E-commerce platform (Tienda Sandoz), Medical Podcast Channel (Sandoz broadcast).
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Mentored junior staff members for skill development and career progression within the organization.
- Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
Launch Excellence Manager - Stretch Assignment
Novartis Mexico
01.2021 - 05.2021
- Spearheaded the strategic planning and execution of three major product launches within a 24-month period, leading cross-functional teams and leveraging project management tools to meet critical deadlines.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Senior District Sales Manager
Sandoz Mexico
10.2019 - 12.2020
- Drove district sales growth by 15% over a 12-month period by implementing strategic sales plans, enhancing team productivity through targeted training, and forging strong relationships with key accounts and in the therapeutical areas: Cardiovascular, Respiratory and Primary Care.
- Increased district sales by implementing strategic marketing plans and collaborating with team members to identify new business opportunities.
- Managed budget allocation for the district, ensuring cost-effective spending on marketing initiatives and resources that yielded positive ROI.
Respiratory Marketing Manager
Sandoz Mexico
07.2018 - 05.2020
- Developed and executed a comprehensive marketing strategy for the 5 respiratory products of the line, growing 20% in sales vs previous year.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Primary Care Marketing Manager
Bausch Health Companies Inc.
04.2016 - 03.2018
- Designed and executed a comprehensive marketing strategy for primary care products (Rx and OTC) increasing at least 15% the market share in two years.
Infant Formulas Product Manager
PiSA Farmacéutica
12.2012 - 03.2016
- Launched a comprehensive market analysis campaign that mapped out competitive positioning and consumer trends for infant formulas, driving product line adjustments that increased market share by 15% over two fiscal quarters.
Education
Diploma - Content Marketing Using Generative AI
University of Virgnia Darden School Foundation
07.2024
Pharmaceutical Digital Marketing -
Universidad Panamericana
06.2022
Master of Business Administration - MBA -
IPADE Business School
01.2012
Management and Marketing Bachelor Degree -
Universidad Panamericana
01.2006
Skills
Strategic Planning
Cross-Functional Collaboration
Operations Management
Data-driven decision-making
Certification
- Digital Leader Merca2.0 2022 and 2024
- Digital Business Program ISDI 2024
- Jury Vision Marketing Merca2.0 2022
- Digital Marketing Fundamentals, IAB Mexico, 2021
Languages
English
Advanced (C1)
Timeline
Digital Strategy Senior Manager
Sandoz Mexico
06.2021 - Current
Launch Excellence Manager - Stretch Assignment
Novartis Mexico
01.2021 - 05.2021
Senior District Sales Manager
Sandoz Mexico
10.2019 - 12.2020
Respiratory Marketing Manager
Sandoz Mexico
07.2018 - 05.2020
Primary Care Marketing Manager
Bausch Health Companies Inc.
04.2016 - 03.2018
Infant Formulas Product Manager
PiSA Farmacéutica
12.2012 - 03.2016
Diploma - Content Marketing Using Generative AI
University of Virgnia Darden School Foundation
Pharmaceutical Digital Marketing -
Universidad Panamericana
Master of Business Administration - MBA -
IPADE Business School
Management and Marketing Bachelor Degree -
Universidad Panamericana
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