Sandra García Blumenkron
México
Summary
Communications bachelor's degree specialized in Internet and passionate about Ecommerce. Throughout my professional career I have developed a mixed profile in different areas such as ecommerce, shopping, social media and marketing which have allowed me to continue completing my skills which are reflected in my online stores.
Content professional with keen eye for detail and proven track record in crafting impactful content strategies. Extensive experience in developing, editing, and optimizing content for diverse audiences and platforms. Strong focus on team collaboration and achieving results, with flexibility to adapt to changing project needs. Highly skilled in content management systems and SEO best practices.
Overview
11
11
years of professional experience
Work History
Ecommerce Content Especialist
First Brands Group
04.2022 - 10.2024
- Upload, edit, and maintain product listings in Amazon.
- Conduct health checks, resolve issues, and perform regular audits to ensure product optimization (titles, descriptions, pricing, keywords)
- Helium 10 Reports
- Implemented search engine optimization techniques for improved website traffic and search rankings.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
- Enhanced content quality by conducting thorough research and factchecking.
- Managed competing deadlines with efficiency.
Ecommerce Content Manager
Bed Bath and Beyond México
08.2020 - 01.2022
- Company Overview: Retail Ecommerce
- Supervise the correct operation and publication of products in the online store. Update images and assets.
- Creation of commercial strategies for the Home Page.
- Merchandising and arrangement of new products by category.
- Site navigation and User Experience.
- Weekly analysis of Google Analytics Dashboards.
- Use of Magento to curate, create, modify and remove website content.(HTML)
- SEO implementations and search optimizations.
- Retail Ecommerce
- Increase of products published in the website.
- Reduction of errors in the site.
- Increase traffic in the site.
Sr Buyer
Xerox
03.2019 - 05.2020
- Company Overview: Technology
- Selection and negotiation with supplier's MX and USA.
- Make specific purchases with an established budget.
- Monitoring of prices and availabilities in the market.
- Diversification of products and services.
- Purchase and monitoring of accounts.
- Tenders.
- Billing.
- Registration and cancellation of suppliers.
- Vendor Master File.
- Technology
- Sales in MercadoLibre Marketplace
- Dining room provider for employees
- Reduction of expenses and costs of suppliers
Ecommerce Category Manager
Liverpool
10.2014 - 03.2019
- Company Overview: Retail
- Management and control of the Web pages of Williams Sonoma Inc.
- Catalog WSI products in Liverpool.
- Upload content and implementation of SEO texts on Web Pages.
- Deal with buyers and suppliers of the brands.
- Westelm's monthly digital marketing strategy.
- Site merchandising.
- Weekly analysis of Google Analytics Dashboards.
- Generate and correct SKUS with your HTML codes. Check translations.
- Retail
- Launch of 5 WS sites.
- Launch of WS categories in Liverpool.com.mx
- Reduction of errors on the site
- Decrease in returns in Ecommerce
Marketing
Audiotech
08.2014 - 07.2015
- Company Overview: Hearing aids
- Payment Control to each provider in the Marketing area. Advertising guidelines on radio and television.
- Public Relations with different media of Radio, Television and Newspapers.
- Hearing aids
- Improvement of Guidelines by medium.
- Punctual payments to suppliers.
- Improvement in Social Networks.
- Special prices for the Government.
Community Manager
Woops Brand Factory
07.2013 - 06.2014
- Company Overview: Branding
- Management of Social Networks of different brands of the company.
- Promote, inform and answer the needs of customers.
- Stand support at Expo Manualidades 2014 in Centro Banamex.
- Product photography or photos to promote the brand.
- Trivia (contests) and contact the winners by email.
- Branding
- Significant improvement in customer service through social networks.
- More product photos.
- Increase in interactions and followers.
Education
Bachelor's Degree - Social Communications
Universidad Autónoma Metropolitana
01.2012
Skills
- Keyword research analysis
- Technical writing expertise
- Content strategy development
- Data-driven decision making
- User experience
- Multimedia content creation
- HTML and CSS
- Content management systems
- Conversion rate optimization
- Audience segmentation
- Localization and translation
- Competitor content analysis
- Video production proficiency
- E-commerce content writing
- Web analytics monitoring
- Problem-solving
- Time management
- Multitasking and organization
- Content scheduling
- Idea generation
- Content planning
- Deadline management
- Keyword research
- Content strategy
- Data analysis
- SEO strategies
- Website design
- Market research
Languages
English
French
Personal Information
- Date of Birth: 10/05/89
- Nationality: Mexican
Timeline
Ecommerce Content Especialist
First Brands Group
04.2022 - 10.2024
Ecommerce Content Manager
Bed Bath and Beyond México
08.2020 - 01.2022
Sr Buyer
Xerox
03.2019 - 05.2020
Ecommerce Category Manager
Liverpool
10.2014 - 03.2019
Marketing
Audiotech
08.2014 - 07.2015
Community Manager
Woops Brand Factory
07.2013 - 06.2014
Bachelor's Degree - Social Communications
Universidad Autónoma Metropolitana
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