Sandra Eugenia Sánchez Castro
Senior Marketing & Sales Manager
Mexico City
Summary
Results-driven bilingual marketing and sales manager with a strong passion for agriculture. Over 14 years of experience in agronomic industries, excelling in the Crop Protection industry across Mexico and other Latin American North countries for the past 12 years. Expertise in product management, business planning, and implementing effective pricing strategies. Thrives on achieving business results, constantly motivated by new challenges and opportunities for growth.
Overview
14
14
years of professional experience
4036
4036
years of post-secondary education
2
2
Languages
Work History
Regional Sales Manager
Syngenta Mexico
01.2025 - Current
- Drive sales performance in Central-Western Mexico (Michoacán, Jalisco, Estado de México, Querétaro, Guanajuato and Nayarit).
- Develop and execute regional sales plan in line with financial objectives and portfolio strategy
- Lead and support a Team of 7 Sales Managers and ~50 sales representatives, ensuring a correct training and clear objectives establishment.
- Build strong business relationships with the distribution channel (distributors, retailers, etc).
- Monitor and communicate market trends, farmer needs and any other external factor that affects the crop protection industry.
- Track and report sales performance and forecast.
Marketing Campaign Manager
Syngenta Mexico
04.2020 - 12.2024
- Responsible for Crop Protection portfolio, marketing campaigns and crop strategies in Syngenta Mexico.
- Lead the strategy of product positioning and brands growth to deliver market share goals by crop and product line and financial goals by brands.
- Currently leading a team of 8 direct reports (Crop Leads).
- Responsible for planning and executing marketing annual budget for communication plan and campaigns according to strategy.
Seedcare Manager
Syngenta Latin America North
09.2018 - 03.2020
- Responsible for Seedcare business in Latin America North countries leading portfolio strategies by country, plan and execute new product introduction with local marketing teams and develop new market segments.
- Lead the new Seedcare Institute (SCI) expansion project from idea to implementation, which was opened during Q2 2020 in Guadalajara, Mexico.
Asset Manager Seedcare and Insecticides
Syngenta
01.2017 - 08.2018
- Lead insecticides (new AI’s and low-tier segment) and Seedcare portfolio in Latin America North.
- Ensure a successful new product introduction platform and product positioning working with commercial unit teams.
- Support the Head of Seedcare to guarantee a correct implementation of the Product-Application-Services (PAS) Seedcare strategy by country/commercial unit.
Channel (Go-to-market) Manager
Syngenta
09.2015 - 12.2016
- Generate strategies to increase market coverage and penetration in territory countries with distribution channel problems and low market presence (Central America).
- Support corn seed business with data, analytics, and statistics to build a distribution channel strategy in LAN countries with focus in Mexico.
Business Intelligence Coordinator
Syngenta
11.2014 - 08.2015
- Lead the 5-year plan planning process for Latin America North territory.
- Consolidate and analyze diverse factors impacting agchem market (commodities prices, climate forecast, price trends of main active ingredients in China, technology adoption trend by growers).
- Support the crop marketing teams in the crop growth strategy.
Marketing Intelligence Coordinator
Syngenta Mexico
01.2013 - 10.2014
- Monitor and study agrochemical market trends to offer the leadership team valuable information to make timely decisions.
- Lead the 5-year plan planning process for the commercial unit.
Sales representative / Commercial
Yara Mexico
03.2012 - 12.2012
- Company Overview: World’s leading fertilizer company
- Demand generation for specialty fertilizers portfolio in Bajio area, prospect potential growers for direct sales, develop new distribution channels (distributors) to increase area coverage.
- Establish field trials to test new products.
- World’s leading fertilizer company
Raspberry Test Plot Supervisor / Research and Development
Driscoll’s Mexico
03.2011 - 02.2012
- Company Overview: Global Market Leader for fresh strawberries, blueberries, raspberries and blackberries
- Responsible for the agronomic management of the raspberry experimental field.
- Establish demo plots with new varieties to test adaptability to Central Mexico conditions and evaluate its production and organoleptic characteristics.
- Global Market Leader for fresh strawberries, blueberries, raspberries and blackberries
Education
Brand Management Program - Marketing
Tecnológico De Monterrey (ITESM)
Mexico City 05.2001 - 01.2019
Master’s degree - Plant Breeding
Universidad Politécnica De Valencia (UPV)
Valencia, Spain11-2010
Bachelor’s degree - Agricultural Engineering
Tecnológico De Monterrey (ITESM)
Monterrey, Nuevo Leon05-2008
International exchange program - undefined
Universidad Politécnica de Valencia (UPV)
Skills
Strategic business planning
Data-driven decision-making
Proficient in market benchmarking
Sales process optimization
Collaborative decision-making
Timeline
Regional Sales Manager
Syngenta Mexico
01.2025 - Current
Marketing Campaign Manager
Syngenta Mexico
04.2020 - 12.2024
Seedcare Manager
Syngenta Latin America North
09.2018 - 03.2020
Asset Manager Seedcare and Insecticides
Syngenta
01.2017 - 08.2018
Channel (Go-to-market) Manager
Syngenta
09.2015 - 12.2016
Business Intelligence Coordinator
Syngenta
11.2014 - 08.2015
Marketing Intelligence Coordinator
Syngenta Mexico
01.2013 - 10.2014
Sales representative / Commercial
Yara Mexico
03.2012 - 12.2012
Raspberry Test Plot Supervisor / Research and Development
Driscoll’s Mexico
03.2011 - 02.2012
Brand Management Program - Marketing
Tecnológico De Monterrey (ITESM)
05.2001 - 01.2019
International exchange program - undefined
Universidad Politécnica de Valencia (UPV)
Master’s degree - Plant Breeding
Universidad Politécnica De Valencia (UPV)
Bachelor’s degree - Agricultural Engineering
Tecnológico De Monterrey (ITESM)